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Division of Marketing
& Communications

Strategic Plan

Before launching a social media initiative, you are encouraged to develop a social media strategy that should be a part of your unit’s overall communications plan. This strategy should be approved by your unit leader before releasing the social media property to the public.

Three questions should come to mind when thinking about your organization’s social media:

1)     What is your objective?

2)     Who is your audience?

3)     What is your content?

Your answers to these questions should determine if you start or maintain a devoted page on a specific platform and which platform you use to distribute certain content.