Texas A&M University Division of Marketing &
Communications
Texas A&M University
Texas A&M University Division of Marketing &
Communications

2025 Commercial

The Texas A&M University 2025 commercial is rooted in our brand language, visual identity and key messaging to demonstrate how Texas A&M is a force for good. Use these resources to help our message remain consistent when sharing the commercial on your channels.

A Texas A&M photographer taking photos at an event

Together, We Stand As a Force for Good

Good universities make an impact, and great universities stand for something. Texas A&M University stands to lead, to serve, to dream, Texas-size dreams, and achieve them. Together, we take action for the good of Texas, the nation, and beyond. While some strive to be the best in the world, Texas A&M stands to be the best for the world. Here, we believe everything is possible. Literally everything. When we stand together, we are a powerful force, a force for good.

The Big Idea

Together, we stand as a force for good

At Texas A&M University, we believe greatness is measured by the good we create. Since 1876, Aggies have led with character and served with compassion — delivering solutions that matter in disaster preparedness, agriculture, engineering, immersive technology, robotics, leadership, and civics. Together, we are a powerful force. A force for good.

Ways to Embed the Commercial On Your Website

These embed resources are available whether you are using our Aggie UX Cascade CMS templates or WordPress theme, using some of our code in your environments or simply need a YouTube embed code.

Learn more about Aggie UX
For Non-Aggie UX Sites

Embed Code

Use the snippet below to embed the Texas A&M commercial in a YouTube player on your webpage.

<iframe allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share” allowfullscreen=”” frameborder=”0″ referrerpolicy=”strict-origin-when-cross-origin” src=”https://www.youtube.com/embed/btgBnmyOC9I?rel=0&amp;enablejsapi=1″ title=” Together, We Stand As A Force For Good YouTube Player” width=”560″ height=”315″></iframe>

Aggie UX

Media Feature

A media feature focuses on media — an image or video — as the focal point. Strong, clear imagery is recommended. It requires a heading and description and can have a CTA, displayed as a link or a button. The media feature is available on both the Cascade and WordPress Aggie UX implementations, or you can use our code in your environment.

Aggie UX

Video Embed

A video embed is a standalone, media-centric component that features an embedded video with a heading and description, and optional share icons, CTA, and embeddable transcript. The video embed is available in the WordPress Aggie UX implementation or you can use our code in your environment.

Use Imagery From the Commercial

Visual Assets

As part of creating this commercial, we’ve captured a ton of powerful imagery, both in photography and b-roll. You can use this imagery in your own marketing materials.

Commercial Stills Commercial B-Roll

Messaging

Boilerplate Description

At Texas A&M, we believe everything is possible. Since 1876, Aggies have held fast to character and compassion — pushing boundaries in engineering, agriculture, robotics, immersive tech, leadership, disaster readiness, and civics. United by service, we deliver solutions that make a difference. Together, we are a powerful force. A force for good.

Sample Copy

Short (For Social)

At Texas A&M, we stand to be the best university for the world. Together, we stand as a force for good. Watch now → [TX.ag link]

Medium (For LinkedIn and Facebook)

  • While some strive to be the best in the world, Texas A&M stands to be the best for the world. Together, we take action for the good of Texas, the nation and the beyond.
  • At Texas A&M, we believe everything is possible – literally everything. This is what it means to be an Aggie: to lead with character and to serve with compassion for the people of Texas, the nation and beyond. Together, we stand as a force for good. 👍

Long (For Emails and Websites)

At Texas A&M University, we stand to be the best for the world. Since our founding in 1876, Aggies have answered the call to lead with character and serve with compassion. Our research creates solutions that strengthen communities and expand possibilities across Texas, the nation, and beyond. And our students leave prepared to create all things possible. Together, we are a powerful force. A force for good. Watch the full story → [TX.ag link]

  • Texas A&M stands to be the best university for the world.
  • Here, we believe everything is possible.
  • Together, we stand for the good of Texas, the nation, and beyond.
  • When we stand together, we are a powerful force. A force for good.
Voice & Tone

Keywords

to use in your copy

Using branded keywords helps connect your content to the overall brand messaging. This maintains campuswide cohesion across platforms and departments to help elevate the brand as a whole.

  • Force for Good
  • Together We Stand
  • Great University
  • Everything is Possible
  • Texas Sized Dreams
  • Stand for Something / What Does Texas A&M Stand For

Have questions about this Content Package?

Get in touch with our brand team. Email Michelle Blakley for more information.

Email Michelle Blakley