American Caldwell’s Global University Visibility Rankings – Marketing & Communications

Introduction

The American Caldwell Global University Visibility Rankings for 2026-27 are here. Based in Washington, D.C., the Global University Visibility (GUV) rankings measure the visibility of universities in every country. The GUV rankings are a comparative measure of university brand visibility in a 12-month period.

Texas A&M University ranks No. 6 in the world in American Caldwell’s latest GUV rankings, continuing a rapid rise among the world’s most visible universities.

Texas A&M ranks No. 5 among all U.S. universities, No. 2 among U.S. public universities and No. 1 overall in Texas in the 2026-27 rankings, placing Texas A&M among the world’s most talked about, searched, visited, followed and watched institutions of higher education.

The two-year trajectory is especially notable. Since 2024, Texas A&M has climbed from No. 21 to No. 6 globally, a gain of 15 spots; from No. 14 to No. 5 among U.S. universities, a gain of nine spots; and from No. 3 to No. 2 among U.S. public universities. Texas A&M has now held the No. 2 position among public universities for two consecutive years.

American Caldwell noted that Texas A&M “increased its visibility considerably,” citing significant increases in news mentions and video views. The methodology is based on third-party, publicly available indicators, including news mentions, search interest, social media following, website visitors, web references, online footprint and video views.

Downloadable Assets

Pink, orange and purple sunset over the academic building

Purpose

Rankings are a key way to demonstrate Texas A&M University’s excellence, momentum and continued leadership as one of the nation’s top public universities. Our approach highlights rankings that align with our brand values — academic excellence, service, leadership and impact — and that reflect meaningful recognition of our work as a force for good.

Social Graphics

Ranking Template Option 6

Without Photo

Guiding Principles

Use these principles when creating ranking graphics and copy to ensure consistency, credibility and brand alignment across channels.

Review our ranking strategy

Highlight only top 20 rankings: We only promote rankings where Texas A&M places in the top 20 of the category to ensure consistency and credibility.
Align with the brand platform: Rankings shared should reinforce the core themes of the Texas A&M brand.
Always include the source: Every ranking graphic must clearly identify the ranking source (e.g., U.S. News & World Report, The Wall Street Journal, etc.) and the year.
Follow AP Style: All language in graphics and copy follows AP Style guidelines.
Use cases for pound sign vs. No.: We use the # symbol (e.g., #12 nationally) in the graphic, and we use “No.” within body copy to maintain consistency across platforms and improve visual appeal.

Displaying Rankings Using Aggie UX

To showcase these rankings on the web, use the Aggie UX factoid component. If you have more text and fewer factoids, use the collection feature with factoids to highlight our rankings and your department’s contributions.

View Aggie UX Code

#1 University in Texas

three years in a row

College Pulse, 2025

#1 University in the SEC

two years in a row

College Pulse, 2025

Visual Guidelines

When creating your own content to highlight university rankings, be sure to use the university’s approved identity and imagery.

Captions should be brief, identify people when appropriate and include photo credit and alt text.
Imagery should be inspiring and confident, showcasing students in action and highlighting successful outcomes
Use approved brand logos, colors (Primary: Aggie Maroon #500000, White) and typography (Oswald, Work Sans and Open Sans)

A student points out a place on a map to his professor in a library

Branded Imagery

for use on ranking templates

We create three styles of graphics for all rankings: a maroon background graphic, a photo with a person and a campus background photo. Use the photos in our brand library to refresh the graphic or change the background. Captions should be brief, identify people when appropriate, and include photo credit and alt text.

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Messaging

Keywords

to use in your copy

Search engine optimization (SEO) is about crafting the language you use in your online content and information architecture so that it is discoverable by search engines. Crafting your content with care can help extend your reach through search results.

Best Colleges in Texas
College Rankings
American Caldwell’s Global University Visibility Rankings
Texas A&M Ranking

Maximize Your Content’s Impact

SEO involves more than just using keywords. It’s also important to include links to relevant resources. Use these templates and keywords for your own departmental, program or other rankings. Additionally, try to anticipate common questions that users might have and answer them directly on your page. For example:

What is the best university in Texas?
What does Texas A&M rank for?
What are the American Caldwell’s Global University Visibility Rankings based on?
What does [COLLEGE/DEPARTMENT/UNIT] rank for?

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Have questions about this Content Package?

Get in touch with our brand team. Email Hallie Jamison ’26, Brand Content Manager, for more information.

Email our brand team