Fast Company Grill at SXSW
At South by Southwest, Texas A&M University utilized this national stage to show how Texas A&M researchers and graduates are creating solutions that drive impact for the good of society. Together, we showcased work that is building a brighter, safer world.
Overview
Together we can amplify Texas A&M’s presence — helping faculty, staff, students and partners see themselves in the work, and ensuring external audiences understand the scale and impact of Texas A&M research and our former students.
Share how Texas A&M is spotlighting research and our former students’ stories on a national stage through your internal and external communications.
Branded Imagery
When creating your own content to highlight SXSW and Building a Brighter, Safer World, be sure to use the university’s approved identity and imagery. We have created a gallery of branded photos.
Visual Guidelines
When creating your own content to highlight university events, be sure to use the university’s approved identity and imagery.
- Captions should be brief, identify people when appropriate and include photo credit and alt text
- Imagery should be inspiring and confident, showcasing students in action and highlighting successful outcomes
- Use approved brand logos, colors (Primary: Aggie Maroon #500000, White) and typography (Oswald, Work Sans and Open Sans)
Messaging Guidance
The Big Idea
Texas A&M is building a brighter, safer world through research innovation and by developing leaders of character that serve the good of Texas, the nation and beyond.
Boilerplate Description
At South by Southwest, Texas A&M University brought its impact to a national stage — highlighting how research innovation and leaders are shaping a brighter, safer world.
As part of this activation, (college/school/unit) was featured for its contributions to (specific research area, topic or focus) — demonstrating how Aggie research is advancing real-world solutions.
From breakthrough discoveries to the leaders who carry them forward, Texas A&M continues to serve the good of Texas, the nation and beyond.
Sample Copy Blocks
Short (Social)
- (College/Unit) took the stage at SXSW with Texas A&M — showcasing how our work in (topic) is helping build a brighter, safer world. #TAMU #SXSW
- Proud to see (College/Unit) featured at SXSW as part of Texas A&M’s national activation — highlighting impact in (topic). #TAMU
- (Former Student) and a graduate of the (College/school)
Medium (LinkedIn and Facebook)
- Texas A&M teamed up with Fast Company at SXSW in Austin to spotlight how Aggie innovation is a Force for Good in Texas and beyond. From clean energy and resilient infrastructure to health, AI and national security, Texas A&M experts shared how research on campus is becoming solutions in the real world. Students, faculty and industry leaders came together to discuss what’s next and how Aggies are helping shape it. See how Texas A&M is turning big ideas into big impact at SXSW: https://stories.tamu.edu/stories/texas-am-teams-with-fast-company-at-sxsw-showcases-innovation-as-a-force-for-good/
- At SXSW, Texas A&M showed how our research enterprise and former students are innovating for the good of society — from energy and infrastructure to health and security. By partnering with Fast Company on this national stage, we demonstrated how Aggie-led solutions are building a brighter, safer world.
- At South by Southwest, Texas A&M leveraged a national platform to highlight how (college/school/unit)’s researchers and graduates are delivering real solutions that make communities safer, healthier and more resilient. The conversations we led with Fast Company showcased Texas A&M as a Force for Good, building a brighter, safer world.
Example Headings
- (College/School/Unit) research was highlighted during Texas A&M’s activation at SXSW
- (Topic) took the national stage at SXSW during Texas A&M activation
- Our former student, (former student name), was a featured panelist for Texas A&M during SXSW
- Texas A&M Showcases (College/Unit) at SXSW
- Texas A&M Brings (College/Unit/Topic) to SXSW
- (Former Student Name) Represents Texas A&M on the SXSW Stage
Voice and Tone
When creating your own content to highlight university rankings, be sure to use the university’s approved brand voice and tone.
- Messaging Themes
- Texas A&M is building a brighter, safer world through research innovation and developing leaders for Texas, the nation and beyond.
- Hashtags
- #TexasA&MUniversity #SXSW2026 #TAMUSXSW2026
Keywords
to use in your copySearch engine optimization (SEO) is about crafting the language you use in your online content and information architecture so that it is discoverable by search engines. Crafting your content with care can help extend your reach through search results.
- SXSW 2026
- Energy Innovation
- Medicine Innovation
- Food Security
- Research Impact
- Texas A&M Innovation
Maximize Your Content’s Impact
SEO involves more than just using keywords. It’s also important to include links to relevant resources, such as the SXSW Featured Story on the Stories site. Use these templates and keywords for your own departmental, program or other rankings. Additionally, try to anticipate common questions that users might have and answer them directly on your page. For example:
- How is Texas A&M research making an impact?
- What to research at Texas A&M?
- Texas A&M Alumni Impact
- What research opportunities does [COLLEGE/DEPARTMENT/UNIT] offer?
Have questions about this Content Package?
Get in touch with our brand team. Email Bekah James Pepper ’18, Brand Content Manager, for more information.
Email our brand team