Freedom 250 Grand Prix
of Washington, D.C.Texas A&M University is taking advantage of the opportunity to bring its message of trust, service, leadership and national impact to the nation’s capital celebrating the nation's 250th anniversary. The university is the primary sponsor for the No. 60 Meyer Shank Racing Honda, driven by Felix Rosenqvist, which will carry a patriotic message alongside numerous events and a public-awareness campaign in Washington, D.C.
Overview
Texas A&M’s season-long motorsports sponsorships are culminating in the Freedom 250 Grand Prix, the Washington, D.C.-based race weekend during which the university will celebrate the Aggie Spirit in the nation’s capital with a message of “Working Together for the Good of America.” Texas A&M is the primary sponsor of the No. 60 Meyer Shank Racing Honda, driven by Felix Rosenqvist, which will feature a patriotic paint scheme that prominently features a “Together, We Stand as a Force for Good” theme. Rosenqvist, winner of May’s Indianapolis 500, will also wear a patriotic, Texas A&M-themed firesuit and specially designed helmet.
The race is Sunday, Aug. 23, at 1 p.m. Eastern time/noon Central time on Fox. During the weekend leading up to the race, there will be university events and advertising throughout the nation’s capital, including some that will feature Texas A&M University-Washington, DC and the Bush School DC. The effort will tie together the university’s approaching 150th anniversary, America’s 250th milestone and a public-purpose message centered on trust, service, leadership and national impact. During the race, we will debut our new brand anthem for the 2026 year.
Visual Guidelines
When creating your own content to highlight university events, be sure to use the university’s approved identity and imagery.
- Captions should be brief, identify people when appropriate and include photo credit and alt text
- Use approved brand logos, colors (Primary: Aggie Maroon #500000, White) and typography (Oswald, Work Sans and Open Sans)
Visual Assets
During the Freedom 250 Grand Prix we captured powerful imagery and photography that is open for the campus community to use. Please use this imagery in your channels’ marketing materials.
Messaging Guidance
The Big Idea
Texas A&M is honoring America’s 250th anniversary at the Freedom 250 Grand Prix of Washington, D.C. The weekend leading up to the race will include activities in the Washington, D.C., area that demonstrate the Aggie commitment to the nation, expressed through a “Working Together for the Good of America” message. The weekend will culminate with the race, during which the No. 60 Meyer Shank Racing Honda, driven by Indianapolis 500 winner Felix Rosenqvist, will feature a patriotic paint scheme that prominently features the university’s theme, “Together, We Stand as a Force for Good.”
Sample Copy Blocks
Email/App Callout or Blurb
Texas A&M University will serve as the primary sponsor of the No. 60 Meyer Shank Racing Honda, driven by Felix Rosenqvist, for the inaugural Freedom 250 Grand Prix of Washington, D.C., on Aug. 23. The appearance will build on Texas A&M’s partnership with Rosenqvist and Meyer Shank Racing at the historic Indianapolis 500 while connecting the university’s approaching 150th anniversary, America’s 250th milestone and a public-purpose message centered on trust, service, leadership and national impact. Rosenqvist’s car and helmet will feature a specially designed Texas A&M identity created for the national stage. [ADD LINK]
Social Media
X/Twitter:
Texas A&M is celebrating America’s 250th anniversary on the national stage, with a message of unity, service and leadership. As the primary sponsor of the No. 60 car at the Freedom 250 Grand Prix on Aug. 23, we’re carrying our “Together, We Stand as a Force for Good” message with Indianapolis 500 winner Felix Rosenqvist behind the wheel.
LinkedIn/Facebook:
Texas A&M is celebrating America’s 250th anniversary on the national stage, with a message of unity, service and leadership. As the primary sponsor of the No. 60 Meyer Shank Racing Honda at the Freedom 250 Grand Prix on August 23, we’re honoring this milestone while celebrating our own approaching 150th. Indianapolis 500 winner Felix Rosenqvist will drive a custom patriotic paint scheme featuring our “Together, We Stand as a Force for Good” theme.
Storytell on Your Channels
- Promote that Texas A&M is about to step into the spotlight in the nation’s capital.
- Share that Texas A&M is bringing a “Working Together” message to Washington, D.C., across internal and external channels.
- Share or link to the press release announcing Texas A&M’s primary sponsorship of the No. 60 Meyer Shank Racing Honda, driven by Felix Rosenqvist.
- Share social media posts about the effort that will begin appearing on the university’s central accounts on Aug. 17.
- Share Aug. 18 social posts revealing the car’s custom-designed paint scheme.
Example Headings
- Texas A&M bringing the Aggie Spirit to Washington, DC, during the upcoming Freedom 250 race
- Texas A&M sponsoring IndyCar driver Felix Rosenqvist during upcoming Freedom 250 race
- Texas A&M bringing ‘Working Together’ message to Washington for upcoming Freedom 250 race
Voice and Tone
When creating your own content to highlight university events, be sure to use the university’s approved brand voice and tone.
- Messaging Themes
- Working together; belonging; character; service to others; standing as a force for good; impact
- Hashtags
- #TAMU #HigherEd #GigEm #TAMUStories #Freedom250 #Freedom250GrandPrix #IndyCar #FelixRosenqvist
Keywords
to use in your copySearch engine optimization (SEO) is about crafting the language you use in your online content and information architecture so that it is discoverable by search engines. Crafting your content with care can help extend your reach through search results.
- Texas A&M IndyCar
- Texas A&M partnerships
- Aggies in action
- Freedom 250 Grand Prix of Washington, DC
Maximize Your Content’s Impact
SEO involves more than just using keywords. It’s also important to include links to relevant resources, such as the IndyCar Featured Story on the Stories site. Use these templates and keywords for your own departmental, program or other rankings. Additionally, try to anticipate common questions that users might have and answer them directly on your page. For example:
- When did Texas A&M partner with IndyCar?
- How is Texas A&M a force for good?
- What is Texas A&M-DC?
- Why is this a Texas A&M partnership?
Have questions about this Content Package?
Get in touch with our brand team. Email Catherine Tolleson, Brand Manager, for more information.
Email our brand team