George H.W. Bush legacy tribute at NASCAR’s celebration of the Navy

Overview

Texas A&M and Haas Factory Team are honoring former President George H.W. Bush by running a special tribute car during NASCAR’s celebration of the Navy’s 250th anniversary. The tribute, a special paint scheme commemorating the legacy of the 41st president, builds on Texas A&M’s season-long associate sponsorship of the No. 41 Chevrolet Camaro. The race is Sunday, June 21 at 1 p.m. Pacific Time / 3 p.m. Central Time on Prime Video. The venue, Naval Base Coronado, presents a unique opportunity to highlight Bush’s connection to Texas A&M and how his legacy of character, courage, leadership and selfless service is continuing to shape the university and inspire Aggies to stand as a force for good.

Style Guide

This event has many moving parts and combines a lot of concepts. Please consult the guide, below, when creating content related to the race and Bush tribute:

• On first reference, refer to the race, and event overall, as the Anduril 250 Race the Base NASCAR Cup Series Street race. That is the full, approved verbiage.
• On subsequent references, refer to it as the Anduril 250 Race the Base NASCAR Cup Series event or the race, depending on the context.
• Alternatively, some copy can refer to the race/event as NASCAR’s celebration of the Navy’s 250th anniversary, or some close derivation of that phrase.
• The race is happening at Naval Base Coronado. It’s important to include naval base because Coronado is also a town, and the race is being held on the base. Naval Base Coronado is not part of the race’s title. When space and context permit, mention that the venue is Naval Base Coronado.
• This will be the first NASCAR race contested on an active military installation. Use this terminology, or some close derivative, when describing the race’s significance. We have to say active military installation, as they may have staged a race at a decommissioned facility for all we know. We should stick with installation or facility, as “base” is a specific military term that does not apply to all military facilities, which are sometimes called posts or forts or air stations or camps.
• We say that Texas A&M is partnering with Haas Factory Team, or that Texas A&M has a season-long partial sponsorship of the Haas Factory Team’s No. 41 Ford Mustang (a mouthful but necessary to describe the sponsorship accurately, or that Texas A&M has a season-long partial sponsorship of the Haas Team’s No. 41 car, depending on the context and space. It’s also acceptable to say that Texas A&M is joining Haas Factory Team and NASCAR in celebrating the Navy’s 250th Anniversary.
• Cole Custer’s involvement (e.g. “the No. 41 car driven by Cole Custer”) is not an official part of the name. Mention him as the driver when space and context permit, but only when it seems to fit naturally.
• The No. 41 is a nod to Bush, but working that fact into most copy is difficult and should generally be reserved for longer pieces of content.
• The race starts at 1 p.m. Pacific Standard Time / 3 p.m. Central time. Most copy doesn’t need to note this but, for those that do, AP Style dictates that we use the time zone where an event is taking place.
• Texas A&M social media teams may need to deviate from this guide to ensure the widest reach and speak the social-media language of the race, but will do so per the guidance of this content package.

Maximize Your Content’s Impact

SEO involves more than just using keywords. It’s also important to include links to relevant resources, such as the George H.W. Bush Tribute at NASCAR press release on the Stories site. Use these templates and keywords for your own departmental, program or other connections to the race. Additionally, try to anticipate common questions that users might have and answer them directly on your page. For example:

• When did Texas A&M partner with NASCAR?
• Why does the Texas A&M car have George H.W. Bush on it?
• How is George H.W. Bush connected to Texas A&M?
• How is this race connected to George H.W. Bush?

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