Grand Prix of Arlington Race – Marketing & Communications

Overview

From the Texas A&M–branded car, fire suit and custom helmet to billboards and a strong maroon presence in the stands, the university’s impact was visible across the highly trafficked area surrounding AT&T Stadium and Globe Life Field. By turning a statewide stage into a platform for innovation, education and community, Texas A&M underscored its role as a leader driving opportunity and progress for Texas.

Branded Imagery

When creating your own content to highlight Texas A&M’s partnership with IndyCar, be sure to use the university’s approved identity and imagery. We have created a gallery of branded photos.

View the Gallery

Visual Guidelines

When creating your own content to highlight university events, be sure to use the university’s approved identity and imagery.

Captions should be brief, identify people when appropriate and include photo credit and alt text
Imagery should be inspiring and confident, showcasing students in action and highlighting successful outcomes
Use approved brand logos, colors (Primary: Aggie Maroon #500000, White) and typography (Oswald, Work Sans and Open Sans)

Messaging Guidance

The Big Idea

Texas A&M transforms high‑profile events like the Grand Prix of Arlington into powerful, hands-on learning experiences that showcase student talent, drive innovation and deliver real‑world impact.

Boilerplate Description

Texas A&M University took center stage at the inaugural Grand Prix of Arlington, an NTT INDYCAR SERIES race held in the heart of the Dallas-Fort Worth Metroplex around AT&T Stadium and Globe Life Field. In a year when the university is building momentum toward its 150th anniversary, Arlington stood as a Texas-sized stage to reflect what Texas A&M represents for the state: a public research institution serving all 254 counties and the No. 1 research university in Texas, with $1.4 billion in annual research expenditures that account for nearly 1 out of every 5 research dollars invested across Texas public universities. The Arlington weekend also engaged one of the university’s largest concentrations of former students in the Dallas-Fort Worth metroplex.

Sample Copy Blocks

Short (Social)

At the inaugural Grand Prix of Arlington, Texas A&M showcased how Aggies are a Force for Good across Texas.
Aggies in Arlington!

Medium (LinkedIn and Facebook)

Texas A&M showcased the scale and magnitude of how we serve for the good of Texas at the Grand Prix of Arlington IndyCar race. Texas A&M had a large footprint at the event through our branded firesuit, car, custom helmet and billboards!

The result: a high‑impact advertising opportunity that delivered high visibility to further knowledge Texas A&M’s vision and mission.

Email/App Callout or Blurb

Texas A&M took center stage at the inaugural Grand Prix of Arlington IndyCar race, turning race day at AT&T Stadium and Globe Life Field through our car, firesuit, custom helmet and billboards. With intentional storytelling Texas A&M highlighted how we serve for the good of Texas through our research and by developing leaders of character at scale.

Example Headings

Texas A&M in the Spotlight at Inaugural Arlington IndyCar Race
Aggies on Track: Texas A&M at the Grand Prix of Arlington

Messaging

Voice and Tone

When creating your own content to highlight university rankings, be sure to use the university’s approved brand voice and tone.

Messaging Themes: Magnitude and momentum, action and impact, strategic visibility and brand leadership
Hashtags: #TAMU #HigherEd # #GigEm #TAMUStories #AggiesInAction # #IndyCar #GrandPrixOfArlington

Messaging

Keywords

to use in your copy

Search engine optimization (SEO) is about crafting the language you use in your online content and information architecture so that it is discoverable by search engines. Crafting your content with care can help extend your reach through search results.

Texas A&M IndyCar
Texas A&M Partnerships
Aggies in Action
Grand Prix of Arlington

Maximize Your Content’s Impact

SEO involves more than just using keywords. It’s also important to include links to relevant resources, such as the IndyCar Featured Story on the Stories site. Use these templates and keywords for your own departmental, program or other rankings. Additionally, try to anticipate common questions that users might have and answer them directly on your page. For example:

When did Texas A&M partner with IndyCar?
How is Texas A&M a Force for Good?
Texas A&M Partnerships

Learn more about SEO

Have questions about this Content Package?

Get in touch with our brand team. Email Bekah James Pepper ’18, Brand Content Manager, for more information.

Email our brand team