Lyle Lovett

Messaging

Big Idea

Lyle Lovett ’79 has supported his alma mater in many ways over the past five decades. The university’s values match those instilled in him by his parents, particularly a desire to serve. He has often told students when he visits campus to be true to their authentic selves and value others, advice he has followed by lending his time, talent and resources to help his fellow Aggies and Americans. He has partnered with his friend and fellow Texas A&M former student Robert Earl Keen ’78 to perform at benefit concerts, including the 2000 concert benefiting the families of the victims of the 1999 Bonfire collapse and the “Deep from the Heart: The One America Appeal” concert for hurricane relief. He even donated one of his show horses, Uvalde, to the Texas A&M Equestrian team. Now, as a Hagler Fellow, he is working closely with people in the College of Performance, Visualization and Fine Arts, helping students to cultivate unconventional thinking that can lead to breakthrough ideas. Lovett exemplifies the notion that happiness comes through authenticity and that serving others is a timeless value.

Amplify the Message

• Share or reshare content about Lovett that is in association with your college, school, unit or division on your channels.
• Share visuals and/or quotes from students or faculty who have worked with Lovett through the years.
• Share the Texas A&M Stories feature on Lovett on your channels.

Sample Copy Blocks

Short (X/Twitter)

Since his time as a student, Lyle Lovett ’79 has maintained a meaningful connection with Texas A&M University. This year, he shares that connection by lending his voice and talent to the university’s new brand anthem.

Medium (LinkedIn/Facebook)

Nearly 50 years after first calling Aggieland home, Lyle Lovett ’79 continues to carry the values he found at Texas A&M University with him. From discovering his voice as a student to returning to campus as an artist and mentor, his connection to Texas A&M has only grown. Now, he’s lending that voice to a message that feels especially meaningful in a year when Texas A&M celebrates 150 years and America celebrates 250: What we can do together is far greater than what any one of us can do alone.

Email/app callout or blurb

It’s been nearly 50 years since Lyle Lovett ’79 first came to Aggieland. And while Texas A&M University wasn’t known for its performing arts program at the time, that didn’t stop Lovett from pursuing his passion for music and finding a supportive network among his fellow Aggie musicians and artists. A tireless champion of the arts, Lovett has maintained close ties with his alma mater and now, as a Hagler Fellow, is working closely with the College of Performance, Visualization and Fine Arts, which he thinks is a key addition to Texas A&M, helping students to cultivate the unconventional thinking that can lead to breakthrough ideas.