Red, White and Blue Game
During the Sept. 12 football game at Kyle Field, Aggies will stand together in support of our nation by wearing red, white and blue. By purchasing the official Maroon Out T-shirt, the community will help support the renovation of the Hall of Honor to add our 9th Medal of Honor recipient.
Introduction
The Red, White and Blue Game has always demonstrated what can happen when Aggies stand together. In 2001, students organized the original Red, White and Blue Out following Sept. 11, uniting Kyle Field through a student-led shirt campaign that raised funds for relief efforts.
Twenty-five years later, Maroon Out is carrying that tradition forward. A portion of proceeds from this year’s shirt sales will support the Hall of Honor renovation, which will add Matt Williams ’25. Williams received the Medal of Honor for his valor and leadership during a 2008 mission in Afghanistan. The new renovation will include him as the ninth recipient and ensure future Aggie Medal of Honor recipients can be honored within this memorial.
As the nation commemorates its 250th anniversary, Aggies have an opportunity to do more than wear red, white and blue. By purchasing the official shirt and joining the 12th Man at Kyle Field, the Aggie community can help honor a former student whose courage and selfless service represent Texas A&M at its very best.
Texas A&M will host Arizona State on Saturday, Sept. 12, at 11 a.m. Central Standard Time. The game will air on ABC.
Branded Visuals
Use photos that highlight the leadership represented in the video or photos of the American flag on campus.
Visual Guidelines
When creating your own content to highlight university events, be sure to use the university’s approved identity and imagery.
Learn about our visual style- Use approved brand logos, colors (Primary: Aggie Maroon #500000, White) and typography (Oswald, Open Sans).
- Provide alt text for all images to ensure accessibility.
Messaging Guidance
The Big Idea
For 150 years, Aggies have stood for the nation through leadership, courage and selfless service. This year’s Red, White and Blue Game gives the Aggie community an opportunity to carry that tradition forward while creating a permanent tribute to one of its own.
Maroon Out is selling the official Red, White and Blue Game shirts, with proceeds supporting the renovation of the Memorial Student Center’s Hall of Honor to recognize Matt Williams ’25. Williams, a retired U.S. Army Green Beret, received the Medal of Honor for his courageous actions during a 2008 mission in Afghanistan. He is the ninth Aggie to receive the nation’s highest military honor.
The original Red, White and Blue Out showed how a student-led idea could unite Kyle Field and create meaningful impact. Twenty-five years later, Aggie students are once again using this tradition to turn a powerful visual moment into lasting recognition of service.
Key Messages
- Maroon Out has partnered with local retailers to sell the official shirts for the Sept. 12 Red, White and Blue Game.
- A portion of proceeds from shirt sales will support the renovation of the Memorial Student Center’s Hall of Honor.
- The renovation will add Matt Williams ’25, the ninth Aggie to receive the Medal of Honor, to the Hall of Honor.
- Williams received the Medal of Honor in 2019 for his valor and leadership during a 2008 mission in Afghanistan.
- The campaign continues the student-led spirit of the original 2001 Red, White and Blue Out.
- Purchasing a shirt allows Aggies to participate in the game while contributing to a permanent tribute to courage and selfless service.
- The game also commemorates the nation’s 250th anniversary and the 25th anniversary of Sept. 11, 2001.
- On Sept. 12, Aggies will stand together at Kyle Field to commemorate this historic year.
- The moment continues a 150-year tradition of answering the call and serving something greater than ourselves.
How To Tell the Story on Your Channels
- Lead with what Aggies can do this year: purchase the shirt, support the Hall of Honor and stand together at Kyle Field.
- Make the connection between the shirt purchase and its lasting impact clear.
- Center on Matt Williams’ courage, leadership and selfless service rather than focusing heavily on the details of combat.
- Use the 2001 game as a brief historical context to demonstrate that the tradition has always paired unity with action.
- Refer specifically to the Memorial Student Center’s Hall of Honor to avoid confusion with athletics facilities.
Social Captions
- This year’s Red, White and Blue Game is about more than what we wear. Proceeds from the official Maroon Out shirts will support the renovation of the Memorial Student Center’s Hall of Honor to recognize Medal of Honor recipient Matt Williams ’25. [PURCHASE LINK or Note where to purchase]
- Wear the colors. Honor the courage. Support a lasting Aggie tribute. Purchase the official Red, White and Blue Game shirt and help add Matt Williams ’25 to the Hall of Honor. [PURCHASE LINK or Note where to purchase]
- In 2001, Aggie students used a shirt to unite Kyle Field and support others. Twenty-five years later, Maroon Out is carrying that tradition forward — raising funds to permanently honor Matt Williams ’25 in the Hall of Honor.
- Matt Williams ’25 exemplifies the courage, leadership and selfless service Aggies have demonstrated for generations. This September, the 12th Man will stand together to help ensure his story becomes a permanent part of the Memorial Student Center’s Hall of Honor.
- On Sept. 12, Aggies will stand together in red, white and blue — for our nation, for those who serve and for a lasting tribute to one of our own. Purchase the official shirt from Maroon Out: [LINK]
Social Media
The @TAMU social media channels will support the Red, White and Blue Game through the following content. We invite the broader university community to engage with and repost these messages.
- Announcement: Introduce the game and its connection to America 250 and the 25 years since Sept. 11.
- Historical storytelling: Share the story of the five students and the first Red, White and Blue Game. Introduce the official Maroon Out shirts and explain how proceeds will support the Hall of Honor renovation.
- Honoring Matt Williams ’25: Share Williams’ story, his Medal of Honor recognition and his connection to Texas A&M. Link to Williams’ story.
- Aggies in service: Highlight how Aggies continue to serve the nation through their professions and communities.
- Game week reminder: Encourage Aggies to wear red, white and blue, and join us at Kyle Field.
- Gameday coverage: Capture the Aggie community standing together.
- Postgame recap: Reflect on the significance of the moment and carry the message of service forward.
Voice and Tone
When sharing this recognition, use the university’s approved brand personality: reverent, significant and unifying. The tone should celebrate this achievement as a proof point of our mission.
- Messaging Themes
- Community and connection; magnitude and momentum; service; remembrance; leadership
- Hashtags
- #StandingForAmerica
Texas A&M’s Impact on America
At the university, the decorated World War II Navy pilot and former U.S. president found kindred spirits who shared his strong belief in integrity, leadership and service and the desire to be a force for good.
Aggies who were awarded the highest United States Armed Forces honor displayed integrity, leadership, loyalty, respect and selfless service when it mattered most.
Most of the U.S. Treasury replicas hang in state capitols, but the Texas Governor gifted the state’s bell to the Aggies for their enormous wartime sacrifices.
Rudder’s bravery on D-Day exemplified selfless service and integrity, the same values he carried into civilian life as president of the university.
Summer Sea Term cadets will be anchored near Ellis Island for America’s 250th birthday, observing the largest gathering of naval and tall ships since 1976.
Members of the Texas A&M Color Guard, Corps of Cadets’ Ross Volunteer Company and Fish Drill Team will travel to Washington, D.C., to participate in the National Independence Day Parade.
Keywords
to use in your copySearch engine optimization (SEO) is about crafting the language you use in your online content and information architecture so that it is discoverable by search engines. Crafting your content with care can help extend your reach through search results.
- Red, White and Blue Game
- Texas A&M remembrance
- Veteran-serving institution
- Texas A&M student leadership
Maximize Your Content’s Impact
SEO involves more than just using keywords. It’s also important to include links to relevant resources, such as the official game announcement. Use these templates and keywords for your own department or program to talk about how Texas A&M is #StandingForAmerica. Additionally, try to anticipate common questions that users might have and answer them directly on your page. For example:
- What is the Red, White and Blue Game?
- How does Texas A&M honor veterans?
- How many Medal of Honor recipients does Texas A&M have?
- What student organizations does [COLLEGE/SCHOOL/DEPARTMENT/DIVISION] have that exemplify leadership or selfless service?
Have questions about this Content Package?
Get in touch with our brand team. Email Hallie Jamison ’26, Brand Manager, for more information.
Email our brand team