Working Together for the Good of America
Debuting nationally during the Freedom 250 Grand Prix on Fox, this new brand anthem marks the beginning of a historic year of storytelling for Texas A&M University — one centered on service, leadership, research, community and impact.
Overview
This fall marks a truly historic year for Texas A&M University. As we welcome the new academic year, we are preparing to celebrate major milestones that reflect who we are as an institution, what we stand for and the impact Aggies continue to make in Texas, across the nation and around the world. The anthem is more than a celebration of Texas A&M; it is a reflection of our shared commitment to working together for the good of our communities. For 150 years, Aggies have lived out this commitment through service, leadership and a shared responsibility to build a brighter, safer world. It is a reminder that the strength of our nation depends on people willing to show up for one another and work together for good.
Read the Flagship StoryBranded Assets
to download
Vertical Social Graphics
Horizontal Social Graphics
Ways To Embed the Commercial on Your Website
These embed resources are available whether you are using our Aggie UX Cascade CMS templates or WordPress theme, using some of our code in your environments or simply looking for a YouTube embed code.
Embed Code
Use the snippet below to embed the Texas A&M commercial in a YouTube player on your webpage.<iframe title=”Texas A&M University | Working Together for the Good of America YouTube Player” src=”https://www.youtube.com/embed/QtTKpTljdL0?si=4k7bnczBQ25zHBI3″ width=”560″ height=”315″ frameborder=”0″ allowfullscreen=”allowfullscreen”></iframe>
Media Feature
A media feature focuses on media — an image or video — as the focal point. Strong, clear imagery is recommended. It requires a heading and description and can have a CTA, displayed as a link or a button. The media feature is available on both the Cascade and WordPress Aggie UX implementations, or you can use our code in your environment.
Video Embed
A video embed is a stand-alone, media-centric component that features an embedded video with a heading and description, and optional share icons, CTA and embeddable transcript. The video embed is available in the WordPress Aggie UX implementation, or you can use our code in your environment.
Visual Assets
As part of creating the commercial, we have captured powerful imagery and photography that is open for the campus community to use. Please use this imagery in your channels’ marketing materials.
Visual Guidelines
When creating your own content to highlight university events, be sure to use the university’s approved identity and imagery.
- Captions should be brief, identify people when appropriate and include photo credit and alt text
- Use approved brand logos, colors (Primary: Aggie Maroon #500000, White) and typography (Oswald, Work Sans and Open Sans)
Messaging
The Big Idea
As America celebrates 250 years, Texas A&M turns 150, this moment gives the university a powerful national platform to tell the Aggie story — a story of service, leadership, discovery, character and impact.
For 150 years, Texas A&M has embodied a belief at the heart of the American story: What we build together is greater than what any one of us can build alone. That our nation is only as strong as the people willing to show up for each other. That premise has never wavered here.
This shared purpose between people, across time and in service of something larger is what brings Aggies together.
Together is what makes Texas A&M a force for good.
Amplify the Message
- Announce the debut of Texas A&M’s new brand anthem on your channels.
- Share race-day visuals featuring the Texas A&M-sponsored car, the commercial and the “Together, We Are a Force for Good” message.
- Feature the commercial across your owned channels, including web, YouTube, social media, email, digital signage and any other channels.
- Share visuals and/or quotes from Texas A&M faculty that are highlighted or have projects highlighted in the brand anthem.
- Share visuals and/or quotes from your college/division/unit/school’s students that are highlighted in the brand anthem.
- Share visuals from your college/division/unit/school programs that are highlighted in the brand anthem.
- Share ways that your college/division/unit/school are working together for the good of America.
- Continue to highlight the brand platform as the primary message and use new visuals to share how “Together, We Stand As a Force for Good”
Sample Copy Blocks
Short (X/Twitter):
At Texas A&M University, we serve with purpose, lead with character and take action for the good of our communities.
Together, we stand. Together, we serve. Together, we are a force for good.
Medium (LinkedIn/Facebook):
At Texas A&M University, we serve with purpose, lead with character and take action for the good of our communities.
This is what it means to be an Aggie: to believe that what we can do together is far greater than what any one of us can do alone. For 150 years, Aggies have embodied that belief for Texas and for America.
Together, we stand. Together, we serve. Together, we are a force for good.
Email, App Callout or Blurb:
At Texas A&M University, we serve with purpose, lead with character and take action for the good of our communities.
This is what it means to be an Aggie: to believe that what we can do together is far greater than what any one of us can do alone. For 150 years, Aggies have embodied that belief for Texas and for America.
Together, we serve communities, expand access to care and put knowledge to work where it matters most. Together, our researchers protect health, strengthen agriculture, advance innovation and improve lives. Together, our graduates leave prepared to lead, shaped by values and committed to serving something greater than themselves.
Together, we stand. Together, we serve. Together, we are a force for good.
Calls to Action:
- Watch the new brand anthem
- Watch the new commercial
- Learn how Aggies work together
Voice and Tone
When creating your own content to highlight university events, be sure to use the university’s approved brand voice and tone.
- Messaging Themes
- Community and Connection — Together!
- Hashtags
- #TAMU #GigEm #TAMUStories #WorkingTogether
Keywords
to use in your copyUsing branded keywords helps connect your content to the overall brand messaging. This maintains campuswide cohesion across platforms and departments to help elevate the brand as a whole.
- Working together for the good of America
- Together, we stand as a force for good
Have questions about this Content Package?
Get in touch with our brand team. Email Michelle Blakley for more information.
Email our brand teamIf you manage a channel within the Texas A&M ecosystem and have questions about use, please contact the Division of Marketing and Communications.