Howdy, University MarComm Community,

We have our MarComm Summit in two weeks, and we look forward to connecting with all of you during this fun and important community gathering. This is our terrific opportunity to evaluate and strengthen our alignment in our efforts to use the brand platform. In our messaging, we want to honor our past while we communicate our bright future. We will continue evolving and activating the brand with clarity and consistency, ensuring that wherever Texas A&M University shows up, we do so with purpose and as a force for good.

Review Materials for Office of the President References

With the announcement of Dr. Susan Ballabina as Texas A&M’s 28th president, please take a moment to review websites, digital copy, brochures and any other materials that may reference the Office of the President. It is also important to review links that direct readers to the president’s website. Redirects were put in place; however, this quick double check will help ensure all backlinking is up to date. President Ballabina’s full bio is available online, and there is a new form available where you may invite her to participate in or attend an event.

Texas A&M 150th Celebration Campaign

The 150th Celebration Campaign will reinforce how Aggies have always stood together as a force for good. For our 150th anniversary, we will celebrate in a way that honors our legacy and anticipates our future, while reinforcing our larger universitywide Force for Good Brand Platform. The predesigned campaign assets should complement, not replace, brand platform messaging, tone and visual style. Access to 150th marks and editable templates requires a university login.

At the upcoming MarComm Summit, we will discuss how the campaign objectives, audiences, messaging and visual assets can complement and reinforce the brand platform.

View the 150th Celebration Campaign Content Package

The MarComm Summit

Texas A&M marketing and communications professionals are invited to the 2026 Marketing and Communications Summit taking place June 1-2.

Summit at a glance

• June 1, noon-5 p.m.
• June 2, 8 a.m.-5 p.m., plus optional happy hour
• Memorial Student Center, College Station, Texas
• Lunch will be provided both days.

RSVPs were due by Thursday, May 14, to help us plan for space, catering and name tags. If you haven’t registered or if you have questions about the summit, please contact Hallie Jamison, Brand Manager, via email at hajamison@tamu.edu.

Texas America250

In celebration of the nation’s 250th anniversary, The Texas A&M University System has been directed by Texas Governor Greg Abbott to conspicuously display the Texas America250 logo on each university, institute and agency homepage; link to the Texas America250 Commission’s website on each university, institute and agency homepage; and include the Texas America250 logo on each university, institute and agency press release through July 4, 2026.

This has been implemented on the university’s main webpage and by many fellow Texas A&M System member institutions and agencies. For additional examples, please consider referencing the Texas A&M Engineering Experiment Station, Texas A&M AgriLife Extension, Texas A&M AgriLife Research, Texas A&M-Fort Worth and Texas A&M-RELLIS.

The logo options are available through the A&M System’s photoshelter using TxAM250 as the login password.

Special Recognition

Please join the College of Arts and Sciences in honoring Pam Green, Associate Vice President for Executive Communications, and in celebrating her 24 years of dedicated service to Texas A&M as she enters retirement. Pam’s leadership has left a lasting legacy of excellence, and we are deeply grateful for her contributions. The event is set for May 21 at 2 p.m. on the first floor of Rudder Tower, in the exhibit hall.

RSVP to Pam Green’s Retirement Reception

Digital Content Accessibility Deadline Extended to April 2027

Today, the U.S. Department of Justice published an interim final rule extending the compliance deadline for digital accessibility under Title II of the Americans with Disabilities Act (ADA). For institutions the size of Texas A&M, the original April 2026 deadline has been extended to April 26, 2027. While this additional time provides some welcome flexibility, it is important that the university sustains its current momentum in improving digital accessibility. In particular, federally funded grants and programs remain subject to a May 11, 2026, compliance deadline under Section 504. Previously, this date was not emphasized because it aligned closely with the ADA Title II timeline.

As the university community continues to make meaningful progress toward accessible digital documents and platforms, employees are encouraged to continue using the resources available through the Digital Accessibility website to ensure digital content is accessible to all. By incorporating accessibility into everyday practices, the university ensures that the knowledge gained through teaching, learning and discovery is available to the widest possible audience. Questions regarding digital accessibility and related federal requirements may be directed to the IT Accessibility team.

As a reminder, digital content includes websites, online services, PDFs, social media graphics, videos and any other digital content your unit produces or publishes. We encourage you to review the information shared in the Feb. 9 newsletter about these requirements and to learn how Aggie UX 2.0 can help you and your teams produce responsive, regulation-compliant websites and online services as you move forward. Additional how-tos and step-by-step guides are available through itaccessibility.tamu.edu.

Community Resources Available to You

Design Counsel

Design Counsel is a creative space for Texas A&M’s visual storytellers — a place to share ideas, spark inspiration and help shape what’s next for creativity and collaboration across the university. Each meeting dives into a new topic in marketing and communications, with lots of room to learn from one another and offer support.

The next meeting will be part of the MarComm Summit (June 1-2).

For more information, please contact Melissa Loudermilk, Designer for Brand Services, at mloudermilk@tamu.edu or via Slack or Teams.

Register for upcoming meetings

Internal Communications Community of Practice

You’re invited to join the Enterprise Communications team on Wednesday, May 20, from 10 to 11 a.m. via Zoom to learn more about internal communications and the platforms available to support your efforts in sharing important updates with our faculty, staff, students and external affiliates. Each month, we will rotate key topics and offer flexibility in the second half hour to troubleshoot, answer questions and identify ways to support your needs, including an opportunity to bring forward ideas to bolster our university community’s tool kit for communicating with our internal audiences.

Join the may 20 Internal Communications Office Hours

Aggie UX Training and Support

The Division of Marketing and Communications Web team hosts virtual office hours every third Thursday from 10 to 11 a.m. These sessions include a different demo every month for using Aggie UX in Cascade, WordPress and Figma. Other practical advice for creating web content, applying best practices and using the Aggie UX design system is available on the MarComm site, including a list of on-demand online trainings. Be sure to sign up for Aggie UX-specific communications by joining the Aggie UX email list.

View Aggie UX Office Hours

Research Communicators Network

The Divisions of Research and Marketing and Communications cohost a biweekly meeting for communicators to connect, share updates and collaborate around promoting Texas A&M’s research enterprise. These meetings are a valuable opportunity for everyone who attends, and we encourage you to send a representative if you do not have someone already participating from your unit, college or school.

When: Every other Tuesday, 10 a.m.

This informal virtual gathering is open to all communicators supporting research initiatives and researchers themselves. It’s a chance to ask questions, get feedback and align on research messaging across the university.

Contact Tim Doty, Assistant Vice President for National Media and Public Relations, or Rusty Cawley, Director of Research Communications, to be added to the calendar invitation.

Howdy, University MarComm Community,

This week, another incredible semester comes to an end, and we are honored to stand with you all to tell the story of Texas A&M University. Although the semester is ending, our work does not stop. Continuing our focus on advancing Texas A&M’s brand at scale, the upcoming MarComm Summit is a terrific opportunity for us to step back and strengthen our alignment in our efforts to use the brand platform. We want to honor our past while we communicate our bright future. In this effort, we will continue evolving and activating the brand with clarity and consistency, ensuring that wherever Texas A&M shows up, we do so with purpose and as a force for good.

RSVP for MarComm Summit

Texas A&M marketing and communications professionals are invited to the 2026 Marketing and Communications Summit taking place June 1-2. Space is limited, so please RSVP.

Summit at a glance

• June 1, noon-5 p.m.
• June 2, 8 a.m.-5 p.m., plus optional happy hour
• Memorial Student Center, College Station, Texas
• Lunch will be provided both days.

Please complete the registration form by Thursday, May 14, so we can plan for space, catering and name tags.

If you have questions about the summit or registration, please contact Hallie Jamison, Brand Manager, via email at hajamison@tamu.edu.

Register for the 2026 MarComm Summit

Graduation Content Package

This week, 10 commencement ceremonies celebrating the Class of 2026 spring graduates will be hosted on Texas A&M’s main campus May 6-9. The goal of this newly released content package is to help align our brand with the various ceremonies across our locations and to share a consistent message on all platforms.

View the Graduation Content Package

BUILD Content Package

BUILD is a student-led 501(c)(3) that converts shipping containers into fully functional portable health clinics. These student leaders saw an opportunity to scale their impact by partnering with the most subscribed YouTuber on the planet, MrBeast. Beast Philanthropy supported five BUILD containers, known as Texas Aggie Medical Clinics, bound for areas in Texas, Massachusetts, Kenya, Nigeria and Ukraine where access to quality healthcare is limited. We have created a content package so that you can share this story on your channels and highlight the amazing students, faculty and programs that make BUILD unique to Texas A&M.

View the BUILD content package

Special Recognition

Please join the College of Arts and Sciences in honoring Pam Green, Associate Vice President for Executive Communications, and in celebrating her 24 years of dedicated service to Texas A&M as she enters retirement. Pam’s leadership has left a lasting legacy of excellence, and we are deeply grateful for her contributions. The event is set for May 21 at 2 p.m. on the first floor of Rudder Tower, in the exhibit hall.

RSVP to Pam Green’s Retirement Reception

Digital Content Accessibility Deadline Extended to April 2027

Today, the U.S. Department of Justice published an interim final rule extending the compliance deadline for digital accessibility under Title II of the Americans with Disabilities Act (ADA). For institutions the size of Texas A&M, the original April 2026 deadline has been extended to April 26, 2027. While this additional time provides some welcome flexibility, it is important that the university sustains its current momentum in improving digital accessibility. In particular, federally funded grants and programs remain subject to a May 11, 2026, compliance deadline under Section 504. Previously, this date was not emphasized because it aligned closely with the ADA Title II timeline.

As the university community continues to make meaningful progress toward accessible digital documents and platforms, employees are encouraged to continue using the resources available through the Digital Accessibility website to ensure digital content is accessible to all. By incorporating accessibility into everyday practices, the university ensures that the knowledge gained through teaching, learning and discovery is available to the widest possible audience. Questions regarding digital accessibility and related federal requirements may be directed to the IT Accessibility team.

As a reminder, digital content includes websites, online services, PDFs, social media graphics, videos and any other digital content your unit produces or publishes. We encourage you to review the information shared in the Feb. 9 newsletter about these requirements and to learn how Aggie UX 2.0 can help you and your teams produce responsive, regulation-compliant websites and online services as you move forward. Additional how-tos and step-by-step guides are available through itaccessibility.tamu.edu.

Texas America250

In celebration of the nation’s 250th anniversary, The Texas A&M University System has been directed by Texas Governor Greg Abbott to conspicuously display the Texas America250 logo on each university, institute and agency homepage; link to the Texas America250 Commission’s website on each university, institute and agency homepage; and include the Texas America250 logo on each university, institute and agency press release through July 4, 2026.

This has been implemented on the university’s main webpage and by many fellow Texas A&M System member institutions and agencies. For additional examples, please consider referencing the Texas A&M Engineering Experiment Station, Texas A&M AgriLife Extension, Texas A&M AgriLife Research, Texas A&M-Fort Worth and Texas A&M-RELLIS.

The logo options are available through the A&M System’s photoshelter using TxAM250 as the login password.

Community Resources Available to You

Design Counsel

Design Counsel is a creative space for Texas A&M’s visual storytellers — a place to share ideas, spark inspiration and help shape what’s next for creativity and collaboration across the university. Each meeting dives into a new topic in marketing and communications, with lots of room to learn from one another and offer support.

The next meeting is Wednesday, May 13, in Rudder 301. Hallie Jamison and Katen Adams from Central MarComm will present on influencer marketing, including best practices for integrating this tactic into your team’s strategy. Please RSVP using the link below.

For more information, please contact Melissa Loudermilk, Designer for Brand Services, at mloudermilk@tamu.edu or via Slack or Teams.

Register for upcoming meetings

Internal Communications Community of Practice

You’re invited to join the Enterprise Communications team on Wednesday, May 20, from 10 to 11 a.m. via Zoom to learn more about internal communications and the platforms available to support your efforts in sharing important updates with our faculty, staff, students and external affiliates. Each month, we will rotate key topics and offer flexibility in the second half hour to troubleshoot, answer questions and identify ways to support your needs, including an opportunity to bring forward ideas to bolster our university community’s tool kit for communicating with our internal audiences.

Join the may 20 Internal Communications Office Hours

Aggie UX Training and Support

The Division of Marketing and Communications Web team hosts virtual office hours every third Thursday from 10 to 11 a.m. These sessions include a different demo every month for using Aggie UX in Cascade, WordPress and Figma. Other practical advice for creating web content, applying best practices and using the Aggie UX design system is available on the MarComm site, including a list of on-demand online trainings. Be sure to sign up for Aggie UX-specific communications by joining the Aggie UX email list.

View Aggie UX Office Hours

Research Communicators Network

The Divisions of Research and Marketing and Communications cohost a biweekly meeting for communicators to connect, share updates and collaborate around promoting Texas A&M’s research enterprise. These meetings are a valuable opportunity for everyone who attends, and we encourage you to send a representative if you do not have someone already participating from your unit, college or school.

When: Every other Tuesday, 10 a.m.

This informal virtual gathering is open to all communicators supporting research initiatives and researchers themselves. It’s a chance to ask questions, get feedback and align on research messaging across the university.

Contact Tim Doty, Assistant Vice President for National Media and Public Relations, or Rusty Cawley, Director of Research Communications, to be added to the calendar invitation.

Texas A&M University 150th Celebration Campaign

The 150th Celebration Campaign will reinforce how Aggies have always stood together as a force for good. For our 150th anniversary, we will celebrate in a way that honors our legacy and anticipates our future, while reinforcing our larger universitywide Force for Good Brand Platform. The pre-designed Campaign assets should complement, not replace, Brand Platform messaging, tone and visual style. Access to 150th marks and editable templates requires university login.

Overview

Texas A&M University celebrates Aggie graduates through multiple commencement ceremonies each year. As each class graduates, we fulfill our mission to develop leaders of character to serve for the good of Texas, the nation and beyond. This is a time for us to honor our new Aggie graduates by sharing stories of their achievements and impact while at Texas A&M. This is also a time for us to share key messages about our culture, traditions and the value of a Texas A&M degree.

Overview

The Texas A&M student organization, BUILD, is a student-led 501(c)3 that converts shipping containers into fully functional mobile health clinics. These student leaders saw an opportunity to scale their impact by partnering with the most subscribed YouTuber on the planet, MrBeast. Beast Philanthropy supported five BUILD containers  (Texas Aggie Medical Clinics) bound for communities in Massachusetts, Texas, Kenya, Nigeria and Ukraine.

Howdy, University MarComm Community,

As we approach the close of the semester and look ahead to the next year, we’re focused on aligning and advancing Texas A&M University’s brand at scale. At the upcoming MarComm Summit, we’ll share a forward-looking view of our priorities, including early plans for the university’s 150th anniversary — an important milestone that will serve as a platform to honor our legacy while elevating our national presence and future impact. Together, this work reflects our continued commitment to evolving and activating the brand with clarity and consistency, ensuring that wherever Texas A&M shows up, we do so with purpose and as a force for good.

RSVP for MarComm Summit

Texas A&M marketing and communications professionals are invited to the 2026 Marketing and Communications Summit taking place June 1-2, 2026. Space is limited, so please RSVP.

Summit at a glance

• Dates:
  • June 1, noon-5 p.m.
  • June 2, 8 a.m.-5 p.m., plus optional happy hour
• Location: Memorial Student Center, College Station, Texas
• Lunch will be provided both days

Please complete the registration form by Thursday, May 14, so we can plan for space, catering and name tags.

RSVP for the Summit

If you have questions about the summit or registration, please contact Hallie Jamison, Brand Manager, via email at hajamison@tamu.edu.

Special Recognition

Please join the College of Arts and Sciences in honoring Pam Green, Associate Vice President for Executive Communications, on her retirement and celebrate her 24 years of dedicated service to Texas A&M. Pam’s leadership has left a lasting legacy of excellence, and we are deeply grateful for her contributions.

May 21, 2026 — Rudder Exhibit Hall • First Floor, Rudder Tower, 2 p.m.

RSVP to Pam Green’s Retirement Reception

2026 Fast Company Most Innovative Company Content Package

Fast Company has recognized Texas A&M as one of the Most Innovative Companies in the world — again! The recognition highlights our scale and united purpose to create a brighter, safer world. Explore the content package to see how you can utilize assets and language to share this accomplishment on your channels.

Update: Digital Content Accessibility Deadline Extended to April 2027

Today, the U.S. Department of Justice published an interim final rule extending the compliance deadline for digital accessibility under Title II of the Americans with Disabilities Act (ADA). For institutions the size of Texas A&M, the original April 2026 deadline has been extended to April 26, 2027. While this additional time provides some welcome flexibility, it is important that the university sustains its current momentum in improving digital accessibility. In particular, federally funded grants and programs remain subject to a May 11, 2026, compliance deadline under Section 504. Previously, this date was not emphasized because it aligned closely with the ADA Title II timeline.

As the university community continues to make meaningful progress toward accessible digital documents and platforms, employees are encouraged to continue using the resources available through the Digital Accessibility website to ensure digital content is accessible to all. By incorporating accessibility into everyday practices, the university ensures that the knowledge gained through teaching, learning and discovery is available to the widest possible audience. Questions regarding digital accessibility and related federal requirements may be directed to the IT Accessibility team.

As a reminder, digital content includes websites, online services, PDFs, social media graphics, videos and any other digital content your unit produces or publishes. We encourage you to review the information shared in the Feb. 9 newsletter about these requirements and to learn how Aggie UX 2.0 can help you and your teams produce responsive, regulation-compliant websites and online services as you move forward. Additional how-tos and step-by-step guides are available through itaccessibility.tamu.edu.

Reminder: Online Aggie Marketing Materials Store Now Open

It’s now even easier to get branded printed materials. We’ve added marketing materials to the existing Integ Punchout, making it simple to browse and order print pieces directly through AggieBuy.

Simply log in to AggieBuy, browse the available materials, select the quantities you need and check out. You’ll be able to see the cost before completing your order, and items will be delivered directly to the location of your choice.

You can find the materials by navigating to:
SSO >AggieBuy >Integ >Texas A&M University >Marketing Materials

Available materials include the following:

• Brand platform book
• Brand platform poster
• Recruitment publications
• Visitor guide

If you do not have direct access to AggieBuy, please contact your designated Finance and Business Services support team member or email aggiebuy@tamu.edu.

We will continue to add more assets to this store and share those assets here as they are added.

Enhancing Delivery of Internal Email Communications

Starting April 9, all current employees will receive their official communications at their NetID email (@tamu.edu), which will be reflected in Workday and cannot be altered by individual employees. A wide group of units are working together to address these challenges, including Human Resources and Organizational Effectiveness, Technology Services, the Division of Marketing and Communications, and the Strategy and Insights team, as a direct response to results outlined in the 2025 Employee Engagement Survey.

Community Resources Available to You

Analytics Community of Practice Virtual Event

Join us for the Analytics Community of Practice meeting on Wednesday, April 22, from noon to 1 p.m. CDT, hosted by the Division of Marketing and Communications. Darren Benson, Director of Media Relations for the university’s Division of Marketing and Communications, will explain how his team uses Cision to track and analyze media mentions of the university across print, broadcast and online news outlets. The conversation will include strategies for:

• Searching for specific mentions
• Creating effective keyword searches
• Utilizing Cision’s analytics tools to assess the reach and impact of media coverage

Use the Microsoft Teams link to join the event. For more information or questions about the event or the community of practice, email Patrick Lillard, Director of Analytics and Insights in the Division of Marketing and Communications.

Design Counsel

Design Counsel is a creative space for Texas A&M’s visual storytellers — a place to share ideas, spark inspiration and help shape what’s next for creativity and collaboration across the university. Each meeting dives into a new topic in marketing and communications, with lots of room to learn from one another and offer support.

The next meeting is Wednesday, May 13, in Rudder 301. Hallie Jamison and Katen Adams from Central MarComm will present on influencer marketing, including best practices for integrating this tactic into your team’s strategy. Please RSVP using the link below.

For more information, please contact Melissa Loudermilk, Designer for Brand Services, at mloudermilk@tamu.edu or via Slack or Teams.

Register for upcoming meetings

Internal Communications Community of Practice

Internal communications covers a wide array of responsibilities and expectations among our faculty, staff, students and even external affiliates, and we are here to help! Join us on the first Wednesday of each month, unless it is a university holiday, where we will rotate key topics and offer flexibility in the second half hour to troubleshoot, answer questions and identify ways to support your needs. We will discuss the available channels, best practices for each and what to avoid. We will also provide an opportunity to bring forward questions to help bolster our university community’s tool kit for supporting awareness of important initiatives among our internal audiences.

Join internal comms office hours

Aggie UX Training and Support

The Division of Marketing and Communications Web team hosts virtual office hours every third Thursday from 10 to 11 a.m. These sessions include a different demo every month for using Aggie UX in Cascade, WordPress and Figma. Other practical advice for creating web content, applying best practices and using the Aggie UX design system is available on the MarComm site, including a list of on-demand online trainings. Be sure to sign up for Aggie UX-specific communications by joining the Aggie UX email list.

View Aggie UX Office Hours

Research Communicators Network

The Divisions of Research and Marketing and Communications cohost a biweekly meeting for communicators to connect, share updates and collaborate around promoting Texas A&M’s research enterprise. These meetings are a valuable opportunity for everyone who attends, and we encourage you to send a representative if you do not have someone already participating from your unit, college or school.

When: Every other Tuesday, 10 a.m.

This informal virtual gathering is open to all communicators supporting research initiatives and researchers themselves. It’s a chance to ask questions, get feedback and align on research messaging across the university.

Contact Tim Doty, Assistant Vice President for National Media and Public Relations, or Rusty Cawley, Director of Research Communications, to be added to the calendar invitation.

Overview

Fast Company recognized Texas A&M University as one of the Most Innovative Companies in the world for the second year in a row. The recognition for our research enterprise and engineering school showcases our scale and united purpose to create a brighter, safer world. The award specifically recognized an innovative self-healing polymer that could drastically improve the aerospace, automotive and defense industries.

Read More about the Award

Howdy, University MarComm Community,

April is a particularly special month for our university community as a host of events and ceremonies that bring to light the camaraderie only found among the Aggie Family. From Silver Taps on April 7, Family Weekend April 10-12 and Campus Muster at Reed Arena on April 21, our time-honored traditions bring Aggies from across the state, nation and world together in remembrance of those who’ve passed before us and to welcome those just beginning their academic journeys. These days of remembrance and celebration support authentic opportunities to showcase how Texas A&M stands together, in times of remembrance and in celebration, to serve as a force for good.

This month also brings the formal release of the U.S. News & World Report rankings for graduate schools and programs, the continued strategic placement of content to leverage our university’s expertise at the national level and more. Please read further for new content packages developed, the launch of a new community of practice and other resources and friendly reminders of upcoming milestones that our university community is actively working toward as we approach the end of the spring semester.

US News & World Report Graduate School Rankings

A new round of graduate school and program rankings by the U.S. News & World Report will be published tomorrow, April 7. Many schools and programs across our university are represented. Please reference the official brand ranking strategy on the MarComm website to help determine the best way to highlight the prestige of your respective graduate programs and schools. However, in recognition of Silver Taps, we encourage you to wait to post any content unrelated to Silver Taps until Wednesday, April 8.

Content Packages

Fast Co. Grill at SXSW and Grand Prix of Arlington

In our last newsletter, we shared context around two Texas-sized events that helped us shine a spotlight on how we are a force for good in Texas and how we are working to build a brighter, safer world. Content packages are now available to help you tie these unique university partnerships into your communications, strengthening the connections across our academic units, current and former students, faculty and staff as part of Texas A&M’s overarching brand.

Fast Company Grill at SXSW

At South by Southwest, Texas A&M utilized this national stage to show how Texas A&M researchers and graduates are creating solutions that drive impact for the good of society. Together, we showcased work that is building a brighter, safer world.

Java House Grand Prix of Arlington

From the Texas A&M–branded car, fire suit and custom helmet to billboards and a strong maroon presence in the stands, the university’s impact was visible across the highly trafficked area surrounding AT&T Stadium and Globe Life Field. By turning a statewide stage into a platform for innovation, education and community, Texas A&M underscored its role as a leader driving opportunity and progress for Texas.

How marketing and communications teams can use content packages:

• Storytelling and campaigns: Embed or link to elements in digital stories, email campaigns, social posts and presentations to illustrate Texas A&M’s national presence and thought leadership.
• Unit/program promotion: Use specific scenes, panels or themes that feature your college, unit or area of expertise to demonstrate how Texas A&M highlights our research impact, faculty expertise, student success, etc. on a national stage.

Reminder: Online Aggie Marketing Materials Store Now Open

It’s now even easier to get branded printed materials. We’ve added marketing materials to the existing Integ Punchout, making it simple to browse and order print pieces directly through AggieBuy.

Simply log in to AggieBuy, browse the available materials, select the quantities you need and check out. You’ll be able to see the cost before completing your order, and items will be delivered directly to the location of your choice.

You can find the materials by navigating to:
SSO >AggieBuy >Integ >Texas A&M University >Marketing Materials

Available materials include the following:

• Brand platform book
• Brand platform poster
• Recruitment publications
• Visitor guide

If you do not have direct access to AggieBuy, please contact your designated Finance and Business Services support team member or email aggiebuy@tamu.edu.

We will continue to add more assets to this store and share those assets here as they are added.

Save the Date for MarComm Summit

Marketing and communications professionals from across Texas A&M are invited to participate in the 2026 MarComm Summit on June 1-2, 2026. This day‑and‑a‑half gathering will feature strategic updates from the Division of Marketing and Communications, keynote speakers and breakout sessions led by university experts from across our campuses.

Please mark your calendars and make sure to join us! Additional details and registration information will be shared in the coming weeks.

Enhancing delivery of internal email communications

Last Friday, information regarding the first phase of work to improve how the university can communicate with its employees — a comprehensive effort looking at the systems, tools and data that support communications, as well as other university functions — was shared with our university community. Starting April 9, all current employees will receive their official communications at their NetID@tamu.edu email address, which will be reflected in Workday and cannot be altered by individual employees. A wide group of units are working together to address these challenges, including Human Resources and Organizational Effectiveness (HROE), Technology Services, the Division of Marketing and Communications, and the Strategy and Insights team, as a direct response to results outlined in the 2025 Employee Engagement survey.

Reminder: Digital Content Accessibility Deadline Is April 24

Take action if you haven’t already: We all have a shared responsibility to ensure university websites and our online presence meet federal accessibility requirements for each individual who engages with our digital content. As a reminder, digital content includes websites, online services, PDFs, social media graphics, videos and any other digital content your unit produces or publishes.

The deadline to remediate inaccessible digital assets in accordance with the June 2024 update for Title II of the Americans with Disabilities Act (ADA) and Texas House Bill 5195 (HB 5195) is April 24. We encourage you to review the information shared in the Feb. 9 newsletter about these requirements and to learn how Aggie UX 2.0 can help you and your teams produce responsive, regulation-compliant websites and online services as you move forward. Additional “how-to’s” and step-by-step guides are available through itaccessibility.tamu.edu.

Community Resources Available to You

Design Counsel

Design Counsel is a creative space for Texas A&M’s visual storytellers — a place to share ideas, spark inspiration and help shape what’s next for creativity and collaboration across the university. Each meeting dives into a new topic in marketing and communications, with lots of room to learn from one another and offer support.

The next meeting is Wednesday, April 8, in the Memorial Student Center Rm. 2404. Kara Humphreys and her team at the Texas A&M Engineering Extension Service (TEEX) will be presenting on what TEEX is and why it’s so unique, the latest research on EV-Lithium-Ion battery fires and safety, new print services at their print shop and the use of AI for powerful video production on a tight budget. Please RSVP using the link below.

For more information, please contact Melissa Loudermilk, Designer for Brand Services, at mloudermilk@tamu.edu or via Slack or Teams.

Register for upcoming meetings

Internal Communications Community of Practice

Internal communications covers a wide array of responsibilities and expectations among our faculty, staff, students and even external affiliates, and we are here to help! Join us on the first Wednesday of each month, unless it is a university holiday, where we will rotate key topics and offer flexibility in the second half hour to troubleshoot, answer questions and identify ways to support your needs. We will discuss the available channels, best practices for each, what to avoid and overall, provide an opportunity to bring forward questions to help bolster our university community’s toolkit for supporting awareness of important initiatives among our internal audiences.

Join internal comms office hours

Aggie UX Training and Support

The Division of Marketing and Communications Web team hosts virtual office hours every third Thursday from 10 to 11 a.m. These sessions include a different demo every month for using Aggie UX in Cascade, WordPress and Figma. Other practical advice for creating web content, applying best practices and using the Aggie UX design system is available on the MarComm site, including a list of on-demand online trainings. Be sure to sign up for Aggie UX-specific communications by joining the Aggie UX email list.

View Aggie UX Office Hours

Research Communicators Network

The Divisions of Research and Marketing and Communications cohost a biweekly meeting for communicators to connect, share updates and collaborate around promoting Texas A&M’s research enterprise. These meetings are a valuable opportunity for everyone who attends, and we encourage you to send a representative if you do not have someone already participating from your unit, college or school.

When: Every other Tuesday, 10 a.m.

This informal virtual gathering is open to all communicators supporting research initiatives and researchers themselves. It’s a chance to ask questions, get feedback and align on research messaging across the university.

Contact Tim Doty, Assistant Vice President for National Media and Public Relations, or Rusty Cawley, Director of Research Communications, to be added to the calendar invitation.

Overview

From the Texas A&M–branded car, fire suit and custom helmet to billboards and a strong maroon presence in the stands, the university’s impact was visible across the highly trafficked area surrounding AT&T Stadium and Globe Life Field. By turning a statewide stage into a platform for innovation, education and community, Texas A&M underscored its role as a leader driving opportunity and progress for Texas.

Overview

Together we can amplify Texas A&M’s presence — helping faculty, staff, students and partners see themselves in the work, and ensuring external audiences understand the scale and impact of Texas A&M research and our former students.

Share how Texas A&M is spotlighting research and our former students’ stories on a national stage through your internal and external communications.