May 16, 2025 Marketing and Communications Update

Fall Ready Roadmap

What is Coming June 10

This May, we’re delivering on our promise to provide a more detailed plan for our fall brand resource rollout. Below, you’ll find a list detailing key deliverables like new photography, b-roll and creative templates, each with a specific target release date. These tools are designed to help everyone seamlessly transition and be ”in character” by Sept. 1. Please review the upcoming release schedule to prepare for these new assets.

• Brand Guide and Brand Book — The Brand Guide is an extensive digital and print document offering a comprehensive explanation of our brand standards and usage. Complementing this, the Brand Book, available in both print and digital formats, serves as a narrative booklet designed to beautifully articulate our brand’s story and essence. These will be available by June 10.
• Photo Drop 1 — These new collections, arriving digitally by June 10, will incorporate the new photographic styles and will be ready to enhance your projects. We will have other drops this summer, ensuring a continuous stream of fresh and new imagery.
• B Roll Drop 1 — Available digitally by June 25, these drops will showcase an array of video styles to add to your repertoire. Alongside this initial digital offering, anticipate additional video releases throughout the summer, providing you with more dynamic visual assets.
• Creative Templates Release — Updated and brand-new creative templates are being released for community use. These readily accessible tools are designed to elevate your visual communication. Look forward to continuous additions and enhancements to our template resources over the summer, with the first drop by June 10.

Memorial Day Content

In honor of the Memorial Day holiday on May 26, the Division of Marketing and Communications will feature content that pays tribute to those who paid the ultimate sacrifice for our country. Earlier this week, we released an evergreen story about memorials found across the main campus (Campus Memorials Honoring Military Service Members). We will also be featuring stories about recent graduate Jackson Baker’s project to compile a list of all Aggies listed as missing in action, Tristan Krause’s work to help recover missing soldiers, and a look at the inspiring story of Capt. Ronald Forrester ‘69, who will be honored on May 25 during the Coca-Cola 600 NASCAR race as part of our presence in the world of Motorsports.

Please consider sharing these stories, engaging with the university’s social media content and see how your unit and content strategy can be a part of the conversation.

Resources Available to You

Aggie UX Open Office Hours

The Division of Marketing and Communications Web team is hosting virtual office hours every Thursday from 10–11 a.m. This is a great opportunity to get support with Aggie UX, AUX Cascade or any other web-related questions. Drop in for help, guidance or a quick chat about anything related to web or Aggie UX design system tools.

When: Thursdays, 10–11 a.m.
Join Zoom Meeting | Meeting ID: 995 7531 4621| Passcode: 646167

We look forward to seeing you there! Other practical advice for creating web content, applying best practices and using the Aggie UX design system is available on the MarComm site. Be sure to sign up for Aggie UX-specific communications by joining the Aggie UX email list.

Templates

Access ready-to-use templates for flyers, presentations and other materials that align with the Texas A&M brand, provided by our Creative team to ensure brand consistency and a quick start.

You can find the current selection of templates on the MarComm website. 

Please note: We are planning to review and update these templates over the summer, but feel free to utilize the existing resources in the meantime.

Photo Styles

Over the summer, the Visual Media team within the Division of Marketing and Communications will be conducting stock photo shoots to boost the number of photos that you have access to. These photo shoots will focus on the four photographic styles presented during the brand platform launch. If you need a refresher, please review slide 161 in the brand platform launch presentation deck to see how these styles are brought to life. 

While we capture more photos in these styles, we would like to know what styles you need and would like to see prioritized. You may submit your feedback by submitting the online form.