May 30, 2025 Marketing and Communications Update

Save the Date

Aggie UX WordPress Workshop

Friday, July 11

Join us for a full-day workshop covering the Aggie UX design system, Figma best practices and WordPress training. Sessions will include roadmap updates, accessibility insights, contributor tools and hands-on learning with the new AggieUX WordPress theme.

More details to come — mark your calendars!

Resources Available to You

Research Communicators Network

Join Our Biweekly Research-Focused Communications Calls

The Divisions of Research and Marketing and Communications co-host a biweekly meeting for communicators to connect, share updates and collaborate around promoting Texas A&M University’s research enterprise. These meetings are a valuable opportunity for everyone who attends, and we encourage you to send a representative if you do not have someone already participating from your unit, college or school.

When: Every other Tuesday, 10 a.m.

This informal virtual gathering is open to all communicators supporting research initiatives and researchers themselves. It’s a chance to ask questions, get feedback and align on research messaging across the university.

Contact Tim Doty, Assistant Vice President for National Media and Public Relations, or Rusty Cawley, Director of Research Communications, to be added to the calendar invitation.

Aggie UX Open Office Hours

The Division of Marketing and Communications Web team hosts virtual office hours every Thursday from 10–11 a.m. This is a great opportunity to get support with Aggie UX, AUX Cascade theme or any other web-related questions. Drop in for help, guidance or a quick chat about anything related to web or Aggie UX design system tools.

When: Thursdays, 10–11 a.m.
Join Zoom Meeting | Meeting ID: 995 7531 4621| Passcode: 646167

We look forward to seeing you there! Other practical advice for creating web content, applying best practices and using the Aggie UX design system is available on the MarComm site. Be sure to sign up for Aggie UX-specific communications by joining the Aggie UX email list.

Master Service Agreement for Creative Video Vendors

If you are in need of creative video support, a list of eight vendors that have been vetted, approved and are officially in the Texas A&M procurement system is noted below:

• Texas FilmWorks (Maroon & White, LP)
• Satori Marketing, LLC
• Arts+Labor (Boa Vista, LLC)
• VideoVets
• Forest & Pine (Heartwood Creative LLC)
• Cinematronic Productions, LLC
• KJ Marketing Group
• LV Productions

Templates

Access ready-to-use templates for flyers, presentations and other materials that align with the Texas A&M brand, provided by our Creative team, to ensure brand consistency and a quick start.

You can find the current selection of templates on the MarComm website. 

Please note: We are planning to review and update these templates over the summer, but feel free to utilize the existing resources in the meantime.

Photo Styles

Over the summer, the Visual Media team within the Division of Marketing and Communications will be conducting stock photo shoots to boost the number of photos that you have access to. These photo shoots will focus on the four photographic styles presented during the brand platform launch. If you need a refresher, please review slide 161 in the brand platform launch presentation deck to see how these styles are brought to life. 

While we capture more photos in these styles, we would like to know what styles you need and would like to see prioritized. You may submit your feedback by submitting the online form.

Fall Ready Roadmap

Reminder: What Is Coming June 10

This May, we’re delivering on our promise to provide a more detailed plan for our fall-ready/fall-engaged brand resource rollout. Below, you’ll find a list detailing key deliverables like new photography, b-roll and creative templates, each with a specific target release date. These tools are designed to help everyone seamlessly transition and be “in character” by Sept. 1. Please review the upcoming release schedule to prepare for these new assets.

• Brand Guide and Brand Book — The Brand Guide is an extensive digital and print document offering a comprehensive explanation of our brand standards and usage. Complementing this, the Brand Book, available in both print and digital formats, serves as a narrative booklet designed to beautifully articulate our brand’s story and essence. These will be available by June 10.
• Photo Drop 1 — These new collections, arriving digitally by June 10, will incorporate the new photographic styles and will be ready to enhance your projects. We will have other drops this summer, ensuring a continuous stream of fresh and new imagery.
• B-Roll Drop 1 — Available digitally by June 25, these drops will showcase an array of video styles to add to your repertoire. Alongside this initial digital offering, anticipate additional video releases throughout the summer, providing you with more dynamic visual assets.
• MarComm Site Update — We will enhance our online experience as we update our MarComm site. This digital refresh will seamlessly incorporate the new brand language, providing a clear and consistent representation of Texas A&M’s identity. Alongside this initial web update, we will continue to evolve the site with further improvements and content. Updates will be made over time, with the initial round of edits completed by June 10.
• Creative Templates Release — Updated and brand-new creative templates are being released for community use. These readily accessible tools are designed to elevate your visual communication. Look forward to continuous additions and enhancements to our template resources over the summer, with the first drop by June 10.