June 27, 2025 Marketing and Communications Update
Howdy,
As we prepare for a successful fall launch, we’re excited to share new updates featuring new brand resources, upcoming workshops and expanded community support. You’ll also find information about training sessions, collaborative networks and open office hours, all aimed at equipping you and connecting our university community. Explore what’s new, mark your calendar for upcoming events and let us know how we can support you as we move forward together.
Fall Ready Deliverables
New Deliverables are Here
As summer heats up, we’re excited to share the next wave of new brand resources to help you get “fall ready” by Sept. 1. In addition to the first photo gallery, creative templates and MarComm site updates, we’ve now added more tools and assets. Explore the newly released B-roll and Brand Book, all designed to make it easier to bring the new brand to life. If you haven’t already, now is a great time to check out what’s available and start incorporating these resources into your projects and communications. We’re here to support you, so please reach out with any questions or if you need guidance adopting the new brand standards.
B-Roll Drop
We’re excited to announce that our first collection of branded B-roll footage is now available! You can find these dynamic video clips in the Texas A&M University video repository under the “Video” folder in the Photoshelter galleries. This new content is designed to help bring your projects to life, reflecting the energy and spirit of our brand in motion.
View the New B-Roll Collection
Brand Book
We are thrilled to be releasing the web-accessible version of the Brand Book. This will serve as a resource to help faculty, staff, students and partners communicate consistently and effectively about Texas A&M, ensuring everyone can share the university’s story and mission. The Brand Guide will be released next week with a special message.
Photo Drop
In case you missed it, carefully selected images were recently added to our branded photo gallery. To access them, simply log in to Photoshelter and visit the “Photo Galleries” section. These expanded selections offer even more choices to help you quickly capture the look and feel of our brand in your projects. We’ll continue adding fresh photos throughout the summer, with another set arriving in the coming weeks.
View the Brand Imagery Gallery
Creative Templates Release
The first round of creative templates were also added to our online toolkit earlier this month. We have made available a branded PowerPoint template and print ad template. These ready-to-use templates ensure brand consistency and a quick start. You can expect more creative templates to arrive over the summer.
Brand Platform Summer Workshop
July 10 Workshop
Thank you to everyone who expressed interest in our upcoming summer workshop! RSVPs are now closed, and we’re thrilled to have a great group joining us for an engaging day on Thursday, July 10. We look forward to connecting with you as we dive into brand messaging, explore our creative visual toolkit and share our content approach. Get ready for a collaborative, inspiring experience. We can’t wait to see you there!
Aggie UX Workshop
Join the Division of Marketing and Communications web team for an in-person workshop covering the Aggie UX web design system, Figma best practices and AUX WordPress training. Whether you’re a developer, designer, editor or content contributor, this workshop is for you. The sessions are designed to support a range of roles — no coding experience required.
When: Friday, July 11
Time: 9 a.m.-3 p.m.
Location: Rudder 301
RSVP for the Workshop Today
Social Media Workshop
Join us for a fall-ready social media working session on Wednesday, July 16! Please bring a few posts you anticipate publishing this fall to help guide our discussion.
Further details will be shared via the TAMU Social Media listserv — if you are not already on it, email socialmedia@tamu.edu and include the names of the accounts you manage.
Digital Signage Workshop
We’re excited to host a Digital Signage Workshop designed to strengthen both your signage strategy and your content creation skills. This session will include a refresher on the REACH platform, a review of design and messaging best practices, and the opportunity to receive feedback on content you’ve created.
Whether you’re new to digital signage or a longtime user, this workshop is a great chance to sharpen your creative approach, learn what makes effective on-screen content and connect with others across the university who manage digital signage.
An RSVP link will be sent soon to all REACH users and university partners who access our digital signage resources, so keep an eye on your inbox!
Have questions or want to connect? Email us at digitalsignage@tamu.edu.
Community Resources Available to You
Aggie UX Open Office Hours
The Division of Marketing and Communications Web team hosts virtual office hours every Thursday from 10–11 a.m. This is a great opportunity to get support with Aggie UX, AUX Cascade theme or any other web-related questions. Drop in for help, guidance or a quick chat about anything related to web or Aggie UX design system tools.
When: Thursdays, 10–11 a.m.
Join Zoom Meeting | Meeting ID: 995 7531 4621| Passcode: 646167
We look forward to seeing you there! Other practical advice for creating web content, applying best practices and using the Aggie UX design system is available on the MarComm site. Be sure to sign up for Aggie UX-specific communications by joining the Aggie UX email list.
Research Communicators Network
The Divisions of Research and Marketing and Communications co-host a biweekly meeting for communicators to connect, share updates and collaborate around promoting Texas A&M’s research enterprise. These meetings are a valuable opportunity for everyone who attends, and we encourage you to send a representative if you do not have someone already participating from your unit, college or school.
When: Every other Tuesday, 10 a.m.
This informal virtual gathering is open to all communicators supporting research initiatives and researchers themselves. It’s a chance to ask questions, get feedback and align on research messaging across the university.
Contact Tim Doty, Assistant Vice President for National Media and Public Relations, or Rusty Cawley, Director of Research Communications, to be added to the calendar invitation.
Design Counsel
Design Counsel is a collaborative space for Texas A&M’s visual storytellers to connect, share ideas and shape the future of creativity and collaboration across the university. Each meeting explores a different topic — ranging from the brand platform to events, activations, trademarks and licensing. Join us for our first monthly meeting on Wednesday, Aug. 13.
If you have questions, please contact Melissa Loudermilk at mloudermilk@tamu.edu or via Slack or Teams.
Virtual Tours
The Demand Marketing team is proud to announce the launch of Phase II of the Texas A&M virtual tours! The initial launch included “Welcome to Aggieland,” “Student Life” and “Academic” tours. Phase II implements dedicated tours for each college/school, the Corps of Cadets and Aggieland Saturday.
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