November 17, 2025 Marketing and Communications Update

Howdy,

The momentum across our campuses reminds us that together, we make amazing things happen. With the addition of a new team member and fresh resources, we’re equipped to move our work even further. The new content package supports our mission to deliver confident, meaningful stories that reflect the best of Texas A&M University.

As we welcome new voices and strengthen our collective efforts, our community continues to shape outcomes that matter for our students, our university and our world. Thank you for your dedication and for driving meaningful impact together.

New Hire

New Member to the Central MarComm Team

We are pleased to announce that Tim Eaton has joined our division as Assistant Vice President for Institutional Reputation Management. His first day was Nov. 10. He succeeds Megan Lacy, who has served our university with distinction in this role.

Tim brings nearly 30 years of experience in journalism, public affairs and senior communications leadership. In his most recent role as Associate Vice Chancellor for Marketing and Communications at The Texas A&M University System, he led team members, advanced key System initiatives and provided crucial messaging during critical situations. His responsibilities also included speechwriting for the chancellor and Board of Regents, producing videos for statewide audiences and collaborating with the media to tell the stories of the Texas A&M System’s people and programs.

Prior to his role at the Texas A&M System, Tim built a distinguished career as a reporter and editor for publications such as the Austin American-Statesman and the Corpus Christi Caller-Times, while also contributing to The New York Times and The Wall Street Journal. He earned a Bachelor of Arts from Randolph-Macon College and a Master of Science from the Columbia University Graduate School of Journalism.

In his new role, Tim will guide our universitywide strategy for issues and crisis communications. He will be instrumental in helping Texas A&M manage complex situations with integrity and transparency. In close collaboration with partners across the university and the Texas A&M System, he will also work to enhance our preparedness and strengthen our reputation at scale.

Please join me in extending a warm welcome to Tim and in thanking Megan for her exceptional leadership and dedicated service to our community and Texas A&M.

Content Package

‘Dream School’

Texas A&M has been named a “Dream School” in author Jeff Selingo’s new book, “Dream School: Finding the College That’s Right for You.” Selingo identified Texas A&M as one of the nation’s top universities for delivering on what matters most to students and families, citing our high graduation rate, focus on student success and strong job market outcomes. This recognition is significant because it serves as a powerful, third-party proof point for our brand, affirming our commitment to providing an education with real-world value that prepares graduates to make a purposeful impact.

To help our marketing and communications community capitalize on this achievement, we have developed a content package based on this recognition. The package includes ready-to-use social media graphics for LinkedIn, Facebook, X and Instagram that align with our brand. By using these assets, we can amplify this message with a unified voice, ensuring our story is consistent and compelling across all channels. This collaborative effort strengthens the Texas A&M brand, allowing every college and unit to effectively share the story of our university’s significant impact and prove that scale and student success can go hand in hand at a time when families want higher ed to provide an ROI.

View the content package