Benefits of Consistent Branding
Find the rationale behind developing a consistent brand strategy across all your communications, and how it benefits your Texas A&M University unit and our audience and stakeholders.
Benefits for Texas A&M Units
Reasons to standardize and work with Texas A&M University Division of Marketing and Communications to implement brand strategy:
Reduces Workload and Time Commitment
Staff are able to devote time and passion to other projects.
Reduces Cost Through Coordinated Activities
In a marketplace of highly fragmented media, the cost of reaching fragmented audiences is much higher and difficult to justify.
Confirms Your Credibility
As part of a larger, unified brand, we are stronger when we speak as one.
Greater Loyalty From all Stakeholders
Including staff, faculty and students.
Supports Effective Media Relations
Creates collective ability to successfully shape and manage one core brand over time.
Benefits for Target Audience and Stakeholders
- Communicates a comprehensive picture of our core values and reputation.
- Builds emotional connection and pride associated with one core brand.
- Provides consistent representation to help audiences understand the breadth and depth of our organization.
- Delivers messages faster, creates a consistent image and strengthens brand recognition by creating a seamless, compelling experience across all of our communication channels.
Frequently Asked Questions
These are the most commonly asked questions about the Texas A&M brand. However, if your question is not answered in the list below, please email brandguide@tamu.edu.
While a brand exists in the mind of the audience, the visual experience has a tremendous impact on the opinions formed. This site is a tool to help present all components of Texas A&M in a consistent style and manner. Marketing research shows that consistency builds trust.
Discover Our BrandOur guidelines provide a basic set of standards for all to follow, with the sole purpose of ensuring that any piece representing Texas A&M is recognizable and consistent in its look and feel. These standards can be applied in a variety of ways that produce unique looks through the use of photography, layout and messaging. Trained designers can work within guidelines to create distinct pieces while keeping a strong tie back to the university.
If you need assistance, please email our creative director personally at laroot@tamu.edu with any questions or to check a piece before it is produced.
As the university’s official logo, the Primary Mark is always appropriate. Consult your college communications office for direction.
Find your logo liaisonsStationery, which includes printed letterhead, envelopes and business cards, should always feature the university’s formal identity. Guidelines are more flexible for electronic correspondence. For example, when sending a flyer announcing a workshop, the unit identity may be used; however, a letter signed by the dean or department head should be created using the formal stationery template.
This term is used when the Texas A&M logo symbol — our block TAM — is grouped with the name of the university and a the name of a college, department, division or service affiliated with the university.
See unit identity guidelinesTo use any Texas A&M logo or mark on items for sale, you must obtain permission from the Office of Business Development. Departments, divisions and programs on campus may use university logos and marks on T-shirts and promotional items but must use a licensed vendor. Contact our Office of Business Development for a current list.
Student organizations have special rules related to usage of Texas A&M logos.
See unit identity guidance for student organizationsVendors may use Pantone® 7421C. Refer to Brand Colors for the Aggie Maroon ink recipe.
It’s important to understand color distinction when working in print media versus electronic media:
- CMYK refers to the four-color process (cyan, magenta, yellow, black) used on a commercial printing press. The four-color process for Aggie Maroon™ is C=15 M=100 Y=39 K=69. CMYK images will NOT work in electronic media.
- RGB refers to the color on a computer screen or monitor (red, green, blue). Values ranging between 0-255 are combined to create colors that appear in the digital space. Files in RGB format will NOT work in commercial printing.
- Hexadecimal is another color term used in website design. The six-digit number is called a “Hex Code.” The Aggie Maroon™ Hex Code is #4F001A.
For more information on colors, visit the print brand colors and web color palette pages.
Our color palette was carefully selected to work effectively with our signature Aggie Maroon™. Whenever possible, consult an approved graphic designer, who is trained to work effectively within a color palette.
The Aggie brand fonts are available to Texas A&M faculty and staff at no charge. See our Aggie Brand Fonts page for download instructions.
Find our brand fontsSee guidelines in the Texas A&M Seal portion of the Visual Guide.