Champion Pop-Up Shop

Brand Development | Brand Experience | Creative | Social Media | Visual Media | Web

In celebration of supporting teams for 100 years, Champion highlighted noteworthy teams from all over the world. Texas A&M was proud to be the only university featured during their "100 Years for the Team" campaign. To launch the video and to celebrate the 12th Man team story, the Division of Marketing & Communications, along with the Barnes & Noble campus bookstore, hosted a Champion pop-up shop outside Kyle Field before the first Yell Practice of the 2019 football season. Attendees played games, received giveaways and had the opportunity to shop the exclusive Champion 100-year apparel collection.

Result: The Texas A&M 12th Man campaign video had over 9 million social media impressions from Champion’s social media and over 450,000 visitors to the Champion 100 Years micro-site. Information about the pop-up shop was emailed to 68,955 Texas A&M Barnes & Noble shoppers to go along with 21,818 impressions from Texas A&M’s @TAMUbrand social media account.

Collaborators: Champion and Barnes & Noble at Texas A&M University.