Texas A&M BBQ Genius Presented by Lipton

Brand Development | Brand Experience | Creative | Visual Media | News

At this event held on campus in October 2018, attendees enjoyed BBQ and Lipton iced tea while learning about the community, culture, and science of BBQ from Texas A&M's "Brisketeers," meat science professors Drs. Jeff Savell, Ray Riley and Davey Griffin. They were joined by Australian author, chef and TV personality Jess Pryles.

Result: 43,000 impressions

Collaborators: Lipton Tea