Texas A&M BBQ Genius Presented by Lipton
Brand Development |
Brand Experience |
Creative |
Visual Media |
News
At this event held on campus in October 2018, attendees enjoyed BBQ and Lipton iced tea while learning about the community, culture, and science of BBQ from Texas A&M's "Brisketeers," meat science professors Drs. Jeff Savell, Ray Riley and Davey Griffin. They were joined by Australian author, chef and TV personality Jess Pryles.
Result: 43,000 impressions
Collaborators: Lipton Tea