Whataburger Event

Brand Development | Brand Experience | Social Media | News

To generate excitement for Aggies during finals week, Texas A&M and Whataburger joined forces to create the Taquito Taxi that cruised around campus, delivering fresh taquitos, T-shirts, gift bags, and more to reward hardworking students.

Result: 400 fresh taquitos and 400 gift bags delivered to students over two nights; 390,833 organic impressions and 134,379 organic video views

Collaborators: Texas A&M Ventures, Whataburger, Texas A&M Yell Leaders