Social Media Strategy
Of Our Brand PlatformSocial media is an essential way for Texas A&M to share stories, build community and amplify our brand. Our platforms connect students, faculty, staff, former students, families and friends to the Aggie Spirit and extend our impact across Texas and beyond. Every account representing Texas A&M plays a critical role in shaping our narrative.
Our Goals
- Support student success and engagement
- Tell authentic stories about Aggie leadership, excellence, tradition and service
- Foster belonging, access and inclusion
- Strengthen relationships with local, statewide and global communities
- Highlight real-world impact and return on investment
Core Brand Messaging for Texas A&M Accounts
Leadership
Show how Aggies lead in classrooms, labs, on the field and in communities.
Community
Make everyone feel welcome, supported and empowered.
Excellence
Elevate achievements, innovation, academic strength and determination.
Aggie Spirit
Champion tradition, community and selfless service.
Selfless Service
Show how Aggies are ready to help at any moment.
Tone by Platform
X
Formerly TwitterDirect, positive, campus-focused updates and calls to action
Professional highlights, leadership, research and career development
Visual storytelling, personal captions, celebration of Aggie experiences
Community connection, event promotion and news for families and friends
Best Practices
- Post regularly and consistently
- Respond to comments and questions with respect and timeliness
- Amplify achievements, milestones and campus news
- Tell stories that show the value and impact of a Texas A&M education
- Stay aligned with Texas A&M’s brand narrative and values
- Collaborate with other campus communicators to maintain a united message
Questions?
We’re here to support you. Reach out to socialmedia@tamu.edu with questions about strategy, content or platforms.
Contact our social media team