Tips for Writing Accessible Web Copy

As a content creator, you have a direct impact on the accessibility of a website. Follow these three tips to address the most common content-related accessibility issues on Texas A&M websites.

Learn more about accessibility

Write Accessible Link Text

This means you should hyperlink the words in a sentence that reveal where a user will go if they click the link without having to read the surrounding text. For example, links that say “click here,” “this link,” etc. are not accessible. Instead, link words that tell the user what to expect if they click it: “Open the Freshman Application,” “View the 2024 Course Catalog,” etc.

Use Headings to Separate Content

Web content is better and more accessible when it’s skimmable! Use headings to help users know what they want to read — and what they don’t. Headings should be plain language (read: not clickbait) and make it clear what content is beneath them.

Also please note that headings must be ordered; this is important for accessibility. All pages start with an H1 heading (the big heading at the top of the page). And subheadings below that should be H2s. If a section of content needs subheads within it, simply go down one heading level. Think of going up and down heading levels the same way you would indent a page outline.

Using Bold, Italics and Underlines

Using different formatting options, such as bold, italics and underlining, is often used as a way to draw attention to a word or phrase. On the web, use bold and italics sparingly to emphasize a point. Never use underlining as a method to emphasize text; it often confuses people because underlines typically indicate a word is linked.

Resources for Content Creators

Editing Aggie UX Cascade Websites

Learn how to edit Cascade websites without ever touching code using the Aggie UX page builder.

Go to AUX Cascade documentation

Aggie UX Templates

Get content strategy and view examples for different web pages based on their use case.

View Aggie UX template recommendations

Understanding Aggie UX

Aggie UX (AUX) is a robust system with many moving parts. To keep everyone on the same page, we’ve created an AUX Glossary with common web terms and terms and phrases unique to our design system.

Visit the AUX glossary

Voice and Tone

Refer to the voice and tone section of the brand guide for style guidance on writing on behalf of Texas A&M University.

Discover Texas A&M’s voice

Workshops and Trainings

Due to popular demand, we will be hosting workshops for Aggie UX. Please join our waitlist to receive email notifcations about upcoming trainings and workshops. Cascade and accessibility training will be required if requesting access to the AUX Page Builder.

Join the Waitlist

Topics we will cover:

  • Aggie UX Page Builder Demo
  • Requesting Your Install
  • Basics of Accessibility
  • Cascade for Content Editors
  • Design System in Figma
  • Page Templates