Howdy Week Boxes

Brand Development | Brand Experience | Creative | Social Media | Visual Media

To welcome students back to Aggieland for the beginning of the 2020 fall semester, the Division of Marketing & Communications hosted a digital scavenger hunt to give away 300 "First Day Kits."

Students followed a series of online clues, ranging from searching for social media posts to using the Aggie map to receive codes that would lead them to a grand prize. The "First Day Kits" were full of Texas A&M and bubly products, including shirts, stickers, Howdy tab bubly cans, and more.

Result: The campaign gained 296,674 social media impressions. More than 2,000 students started the digital scavenger hunt, with 300 reaching the final grand prize step.

Collaborators: PepsiCo, Texas A&M Ventures