We tell the story of Texas A&M and promote and protect the Texas A&M brand.
Messaging. We work with peers across campus to develop, distribute and assess messaging about Texas A&M's global impact in preparing future generations of leaders and improving lives through discovery and outreach.
Branding. We maintain the University Brand Guidelines and provide tools and resources for our campus partners.
Campus Experience Support. We enhance the campus experience by providing special event support and overseeing the Appelt Aggieland Visitor Center.
Brand Oversight. We oversee licensing, trademark management and corporate business development relationships to maximize their commercial benefit to the university.