A student takes a photo of her friends in front of a Texas A&M backdrop

About

Texas A&M University's Division of Marketing and Communications team is deliberately assembled and focused on positioning, promoting and protecting the university at the enterprise level, showcasing its signature stories and incredible individuals.

The Impact Of Telling Our Story

The story of Texas A&M is a powerful one that resonates with audiences beyond our campus! When we tell our stories and share them with Texas, the nation and the world — they respond positively to who we are and what we stand for.

YouTube 70+ Million Views over 12 months
Our emotive video storytelling is captivating viewers in Texas and beyond.

YouTube, 2024-2025

Award Best Use of Video Finalist
Our 2024 commercial “What Texas A&M Stands For” receives recognition from the Content Marketing Awards.
Earned Media 38k Media Placements across the nation
Texas A&M’s experts are being featured online, in print and on television.

Jan. – June, 2025

Leading Strategically

Brand Strategy

Our strategy celebrates our impact, elevates our strengths, captures our personality and defines what the world can expect from us. It’s the blueprint for building our brand. Additionally, it’s a tool that we should consult as we develop marketing plans, campaigns and initiatives.

Discover our brand strategy
Leading Creatively

Creative Platform

Informed by our strategy, our creative platform translates internal language into external messaging. Together, our voice and tone, visual language and identity and logos convey our brand through creative application.

Discover our creative platform
Providing Resources

Tools and Resources

Our division provides multiple tools and resources for applying our brand to messaging and storytelling across various channels. Additionally, we support multiple university-specific marketing platforms you can use in your marketing endeavors.

Discover marketing tools and resources