Operation Hat Trick
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We teamed up with Operation Hat Trick (OHT), Academy Sports + Outdoors, and '47 to thank more than 100 veterans and their families with a Military Appreciation Tailgate ahead of the 2019 Texas A&M-South Carolina football game. The event included food, games and OHT-branded apparel giveaways in a show of support and gratitude to Aggie student veterans and veterans throughout the Brazos Valley.
Result: A total of 1,229 invitations sent to veterans in the Brazos Valley; 30,847 social media impressions; and over 300 views on the Texas A&M Today article.
Collaborators: Texas A&M University Veteran Resource and Support Center, Division of Marketing & Communications, Operation Hat Trick, Academy Sports + Outdoors and ’47.