International Ad Campaign

To illustrate our global reach, the Beyond Texas campaign showcased Texas A&M in massive outdoor ads across five international cities during spring 2019. Emphasizing brand awareness, the ads featured our signature greeting "Howdy" in each country’s language, and appeared on bus shelters, billboards, digital network screens and building banners. The cities – London, Mexico City, Mumbai, Seoul and Paris – were selected based on variables including number of former students and Aggie clubs, study abroad programs, academic and research partnerships, and countries of origin of our enrolled international students. The effort not only provided an element of surprise and delight, it succinctly captured our friendly and welcoming brand personality.