Support Aggieland
Brand Development |
Brand Experience |
Creative |
Media Relations |
Social Media |
Visual Media |
Web |
News
During the COVID-19 pandemic, Texas A&M developed the Support Aggieland initiative to encourage Aggies and local residents to show their appreciation for first responders and find ways to help businesses in the community.
Through various media outlets and social media platforms, Support Aggieland showed what local businesses were doing to support others, highlighted resources for those in need, provided ways in which community members could contribute, and most importantly, brought the Aggie community together.
Result: The Support Aggieland initiative had more than 322,000 social media impressions with an additional 24,000 impressions from 26 Texas A&M Today website.
Collaborators: Texas A&M Ventures