News

This week is the debut of our brand anthem, 2026 commercial/PSA, which will premiere nationally on Fox during the Freedom 250 Grand Prix in Washington, D.C., on Aug. 23. Through the message below and content packages shared, we are asking all of the channels for the colleges, schools and units to support, engage with and amplify this effort starting this week and continuing through the year.

This is an exciting time as we prepare for the fall semester. This month we launch our new brand anthem during the Freedom 250 auto race. The race is being held on the streets of Washington, D.C. for the first time ever. We have a new graduation content package that is updated for the August 8 summer graduates. Plus, there is more helpful information and resources.

In this newsletter, we have a new content package on global university visibility rankings for 2026-27. Also, we will continue to celebrate the 250th anniversary of our country for the next several weeks. And we have a notice on moving from LiveWhale to a new calendaring solution.

In this issue, we have two new content packages and dynamic new brand assets available for your immediate use. Check it all out and start using them today.

This week, we have two new content packages that showcase how Texas A&M University continues to make an impact through service, innovation and leadership: a special NASCAR tribute honoring President George H.W. Bush and the enduring values he shared with our university; and Texas A&M’s recognition by Fast Company with a World Changing Ideas Award for breakthrough care with the heart patch.

In this issue, you can access links to all MarComm Summit Assets and Resources, including brand visual media assets and new aerial photography. Also, please take the MarComm Summit Attendee Survey. Tell us what you liked and what you’d like to see next year. Let us know how we can improve.

We have our MarComm Summit in two weeks, and we look forward to connecting with all of you during this fun and important community gathering. This is our terrific opportunity to evaluate and strengthen our alignment in using the brand platform. Also, please take a moment to review your content for references to the Office of the President.

Another incredible semester is closing, yet we still have new content and activities for us all. We have a new graduation content package, a new BUILD content package, notice on using Texas America250 logo and our upcoming MarComm Summit. Register now if you haven’t already.

As we turn to what’s next, we’re focused on aligning and advancing Texas A&M University’s brand at scale. At the upcoming MarComm Summit, we’ll share a forward-looking view of our priorities, including early plans for the university’s 150th anniversary. Together, this work reflects our continued commitment to evolving and activating the brand with clarity and consistency.