News

Texas A&M has a very important affordability and value story to tell, and we would like everyone to weave these messages into your communications. Plus, digital content and accessibility requirements and more.

With the start of the new year, you likely saw details shared regarding updates to state-mandated website requirements — and the display of digital content as a whole — in relation to accessibility. We have a very important topic to share with you in this newsletter — new state-mandated website requirements and the new Texas A&M University website user interface (UX) that will be launched this spring.

Today, Texas A&M University’s new U.S. News & World Report rankings were formally announced, and it is already time to help spread the word about Aggieland Saturday. These serve as two key opportunities to help amplify and convey our message to the world that together, we stand as a force for good.

We hope you had a restful holiday break and have returned with renewed energy for the new semester. This year marks a significant milestone. In 2026, we have the unique opportunity to tell the story of our 150-year-old public research university, built to serve.

As 2025 comes to a close, we can reflect on a year of incredible momentum for the Texas A&M University brand. The success of our brand launch is a direct result of our partnership. Together, our marketing and communications community made Texas A&M’s story impossible to ignore, reaching new audiences and demonstrating our impact on a national scale.

Last week, we announced that Texas A&M University has been named to Fast Company’s 2025 Brands That Matter list, and we are the only university in the nation to make it. Now, we want to celebrate this moment together and invite you to help share it.

As we move into the final weeks of the fall semester, it’s a fitting time to recognize the momentum and collaboration happening across our campuses. The dedication of our community continues to drive meaningful outcomes for our students, the university and beyond.

The momentum across our campuses reminds us that together, we make amazing things happen. With the addition of a new team member and fresh resources, we’re equipped to move our work even further. The new content package supports our mission to deliver confident, meaningful stories that reflect the best of Texas A&M University.

The final stretch of the semester is often the most demanding, but it’s also where our work matters most. The projects we complete and the stories we share make a difference. And the positive impact of that work on our students, our communities and our world is what makes it truly significant.

The middle of the semester marks a period of focused work and significant progress. Across the university, we see the tangible results of this dedication as students, faculty and staff engage in research, learning and service that demonstrate our university’s purpose.