Tools and Resources
Our division provides multiple tools and resources for applying our brand to messaging and storytelling across various channels. Additionally, we support multiple university-specific marketing platforms you can use in your marketing endeavors.
Tools and Platforms for Reaching Your Audience
Aggie UX is Texas A&M’s web design system. It provides a unified framework of components, templates and guidance to help you build consistent, accessible and brand-compliant websites across the university.
The digital signage service is a centralized system for managing existing digital signage systems and procuring new hardware solutions with a shared responsibility between the Division of Marketing and Communications, Technology Services and Facilities and Energy Services.
If your division, college or department is branching out into social media for the first time, or if you are new to the university communications environment and are looking to enhance your unit’s social media presence, we’re here to help.
The Texas A&M Stories site is our storytelling hub — designed to share compelling, human-centered stories of impact that scale across Texas, the nation and the globe. This site elevates research, outreach and education through powerful narratives distributed across owned and paid channels.
Texas A&M at Work serves as the central source for timely university news and updates while also celebrating faculty and staff contributions that align with the mission of our land-, sea- and space-grant institution.
With three different user personas — employee, student and visitor — the Texas A&M mobile app offers a dynamic channel where information is tailored using integrated content from official university websites and then organized with the user experience in mind.
The Texas A&M University web calendar platform, LiveWhale, is available to all university units as the official calendar platform for university-led or -sponsored events/activities. It is managed by the Texas A&M Division of Marketing and Communications Digital Experience Team.
Email is one of the most common and important methods for communicating with the university community.
Texas A&M University’s virtual tour platform allows prospective students, staff and faculty to explore Aggieland from anywhere.
Brand Toolkit
To help our community stay consist in messaging, we have provided an array of resources to help you get started while staying in character.
We have provided an array of templates for use by marketers and communicators across campus to help foster a consistent visual representation of our brand.
We provide content packages with graphic resources, social media recommendations and more to help our community promote special events, initiatives and campaigns with a consistent voice and tone.
Multidisciplinary Skillsets
Learn how to enhance your reach and measure your impact through these multidisciplinary skillsets.
For marketing professionals, making digital content accessible means applying specific accessibility standards and content best practices in order to ensure a website, PDF files or other digital content can be navigated and understood by everyone, regardless of ability.
Measure the reach of your platforms and the success of your marketing materials by using analytics. Various platforms and tools can help you track, measure and report on data from your websites and more.
Search Engine Optimization (SEO) is about crafting the language you use in your online content and information architecture so that it is discoverable by search engines. Crafting your content with care can help extend your reach through search results.
Communities of Practice
Great ideas come to light when minds meet! Find the right resource group to support your goals and connect with peers in your practice.
- Design Counsel
Design Counsel meetings are open to any staff member who interacts with the university’s visual identity on a regular basis.
- GoWeb
GoWeb is an inclusive, collaborative community dedicated to supporting members and advancing web communication across campus.
- Analytics Community of Practice
The Analytics Community of Practice is for Texas A&M employees working with analytics and data for their college, department or division.