Division of Marketing & Communications
Built to empower purposeful communication and amplify the impact of our faculty, staff and students, together we tell the story of Texas A&M University.
Brand Resources
Showing up consistently as a brand builds broader recognition across platforms, channels and audiences. These resources offer quick access to pre-approved assets our university community can use to be on-brand and in character as Texas A&M storytellers.
Texas A&M Logos
Our logo is our primary identifier and serves as the most recognized visual cue representing Texas A&M. Correctly and consistently using our logo in university communications and marketing materials anchors our messaging by leveraging a simple visual cue.
Our Brand
Our brand is how we show the world who we are, what we stand for and the impact we make, together. Learn about our strategy, our personality and our frameworks for creating content and messaging as stewards of the brand.
Discover Our Brand
Find the rationale behind developing a consistent brand strategy across communications and learn how it benefits your Texas A&M unit, our audiences and our stakeholders.
Texas A&M’s written communications should be factual, easily read and must follow university style guidelines.
To establish audience recognition and trust, it is vital that brand look and perception is consistent through all colleges, departments, offices and divisions.
Marketing Guidance
We provide self-serve options to answer questions and provide guidance about various marketing and communications functions.
Branding & Creative
Creative design powers the visual look of the Texas A&M brand through design elements and guidelines, templates and logos.
Creative Design GuidanceDigital Signage
Digital signage offers an opportunity to reinforce messaging shared across platforms and engage with the university community at all locations.
Digital Signage GuidanceEmail is one of the most important and common communication methods for mass distributing messages and for individual professional correspondence.
Email GuidanceInternal Communications
Internal communications provide timely, relevant information to the university community. Channels include the university calendar, mobile app and mass emails.
Internal Communications GuidancePhotography and Video
Photography and videography support storytelling on various channels by documenting the programs, activities, events and people of Texas A&M.
Photo and Video GuidanceSocial Media
Social media allows communicators to have immediate, real-time interactions with our audiences and help lead the narrative of Texas A&M.
Social Media GuidanceUniversity Events Calendar
The Texas A&M web calendar platform, LiveWhale, is available to all university units as the official calendar platform for university-led or -sponsored events.
LiveWhale GuidanceWeb
Web resources, including Aggie UX, provide a unified brand across websites, with a focus on providing a user-friendly and accessible online experience.
Web Guidance
Texas A&M Stories
Bringing the Aggie Spirit to life, written stories supported by imagery and videos immerse readers in real-life research, education and outreach led by faculty, staff and students.
View all Stories
Experts List
Find media-friendly scholars with expertise on a variety of current and trending topics that impact our state, nation and world.
Find an Expert