Telling The Story of Texas A&M
This is the home for Texas A&M University’s storytellers, marketers and communicators — built to empower purposeful communication and amplify the impact of our faculty, staff and students. Together, we tell the story of Texas A&M. Here, you’ll find the strategy, tools and guidance to share that story with the people of Texas, the nation and beyond.
Telling The Story of Texas A&M
This is the home for Texas A&M University’s storytellers, marketers and communicators — built to empower purposeful communication and amplify the impact of our faculty, staff and students. Together, we tell the story of Texas A&M. Here, you’ll find the strategy, tools and guidance to share that story with the people of Texas, the nation and beyond.
Leading With Strategy To Tell Our Story Nationwide
Everything we say and everything we do as a brand is built on this brand strategy. It’s how we’ll tell the world who we are, why we exist and why it matters. Simply put, the brand strategy is the blueprint for our brand experience and brand story.
Learn about our strategyOur Brand Positioning Statement
- Who
- Texas A&M University
- What
- is a force for good
- How
- where Aggies stand together and step forward — united by Core Values and shared duty —
- Why
- to build a brighter, safer world for the people of Texas, the nation and beyond.
The Impact Of Telling Our Story
The story of Texas A&M is a powerful one that resonates with audiences beyond our campuses! When we tell our stories and share them with Texas, the nation and the world — they respond positively to who we are and what we stand for.
YouTube, 2024-25
Content Marketing Awards, 2025
August 2024 – September 2025
A Brand That Matters
Texas A&M is the only university in the nation on the list, which recognizes brands that connect purpose, creativity and culture in ways that make a meaningful difference in people’s lives.
Read the story Ways to shareGetting In Character
As a member of our community, you help shape the world’s perception of Texas A&M. By getting in character, you will help strengthen our greatest asset — our brand.
Logos are the easiest way to unite our identity as Texas A&M. Learn how to correctly use our logo and unit identities that combine the university box logo with unit names.
A brand is brought to life by more than logos and colors — our brand bleeds into every word we write. Learn how to write in our voice, use our names and more through these resources.
Our brand is visually brought to life through typography, colors and other visual elements. Learn how to design within our brand to put our best foot forward as a university.
Together, We Stand as a Force for Good
At Texas A&M University, we stand to be the best for the world. Since 1876, Aggies have answered the call to lead with character and serve with compassion — for Texas, the nation and beyond. Our research drives solutions that matter: from disaster preparedness and agriculture to immersive technology, robotics, leadership and civics. Our students leave prepared to create anything possible — equipped with knowledge, shaped by values and committed to serving for the good of our communities. This is what it means to be an Aggie: to stand together as a force for good.
View Content PackageBrand Toolkit
To help our community stay consist in messaging, we have provided an array of resources to help you get started while staying in character.
We have provided an array of templates for use by marketers and communicators across campus to help foster a consistent visual representation of our brand.
We provide content packages with graphic resources, social media recommendations and more to help our community promote special events, initiatives and campaigns with a consistent voice and tone.
Newsletter Updates
Stay informed with the latest updates from the Division of Marketing and CommunicationsBrowse past issues for information on upcoming workshops, important announcements, guidance, brand activations and other news that helps keep your unit connected and up to date.
February 9, 2026 Marketing and Communications Update
Feb. 10, 2026 • < 1 min. readWith the start of the new year, you likely saw details shared regarding updates to state-mandated website requirements — and the display of digital content as a whole — in relation to accessibility. We have a very important topic to share with you in this newsletter — new state-mandated website requirements and the new Texas A&M University website user interface (UX) that will be launched this spring.
January 27, 2026 Marketing and Communications Update
Feb. 10, 2026 • < 1 min. readToday, Texas A&M University’s new U.S. News & World Report rankings were formally announced, and it is already time to help spread the word about Aggieland Saturday. These serve as two key opportunities to help amplify and convey our message to the world that together, we stand as a force for good.
January 12, 2026 Marketing and Communications Update
Jan. 12, 2026 • < 1 min. readWe hope you had a restful holiday break and have returned with renewed energy for the new semester. This year marks a significant milestone. In 2026, we have the unique opportunity to tell the story of our 150-year-old public research university, built to serve.
Resources and Tools
- Aggie UX
Aggie UX is Texas A&M’s web design system, designed to help you build consistent, accessible and brand-compliant websites across the university.
- Digital Signage
The digital signage service is a centralized system for managing existing digital signage systems and procuring new hardware solutions.
- Social Media
Social media channels are an effective way to share messages to internal and external audiences.
- Stories Website
The Texas A&M Stories site is our storytelling hub to share compelling, human-centered stories of impact that scale across Texas, the nation and the globe.
- Texas A&M at Work
Texas A&M at Work serves as the central source for timely university news and updates while also celebrating faculty and staff contributions.
- Texas A&M Mobile App
The Texas A&M mobile app offers a communications channel where information is tailored using integrated content from the university’s website and organized with the user experience in mind.
- University Events Calendar
The Texas A&M web calendar platform is available to all university units as the official calendar platform for university-led or -sponsored events/activities.
- Universitywide Email
Email is one of the most common and important methods for communicating with the university community.
- Virtual Tours
Use virtual tours to showcase your space to potential students and their families from the comfort of their own home.
Crafting Better Stories, Together
If you craft marketing and communications efforts on behalf of the university as part of your regularly assigned job duties, join a community of practice to learn from other marketing and communications professionals across campus.
Communities of Practice
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