News

Another incredible semester is closing, yet we still have new content and activities for us all. We have a new graduation content package, a new BUILD content package, notice on using Texas America250 logo and our upcoming MarComm Summit. Register now if you haven’t already.

As we turn to what’s next, we’re focused on aligning and advancing Texas A&M University’s brand at scale. At the upcoming MarComm Summit, we’ll share a forward-looking view of our priorities, including early plans for the university’s 150th anniversary. Together, this work reflects our continued commitment to evolving and activating the brand with clarity and consistency.

April brings special campus ceremonies that we honor. Also, we provide guidance on new graduate rankings that are out. Plus, we provide content packages for our recent SXSW and grand prix auto race brand activations.

At SXSW we partnered with Fast Company Grill that included an immersive experience that highlighted real-world solutions for food, energy and medicine. We also have a virtual tour of this for your use. Plus, Texas A&M took the brand to the inaugural Java House Grand Prix of Arlington IndyCar race. And shop away, you have a new online Aggie Marketing Materials Store.

We have a new content package available for your use on Texas A&M’s very important value and affordability story. Plus, upcoming MarComm Summit, Accessibility deadline and more.

Texas A&M has a very important affordability and value story to tell, and we would like everyone to weave these messages into your communications. Plus, digital content and accessibility requirements and more.

With the start of the new year, you likely saw details shared regarding updates to state-mandated website requirements — and the display of digital content as a whole — in relation to accessibility. We have a very important topic to share with you in this newsletter — new state-mandated website requirements and the new Texas A&M University website user interface (UX) that will be launched this spring.

Today, Texas A&M University’s new U.S. News & World Report rankings were formally announced, and it is already time to help spread the word about Aggieland Saturday. These serve as two key opportunities to help amplify and convey our message to the world that together, we stand as a force for good.

We hope you had a restful holiday break and have returned with renewed energy for the new semester. This year marks a significant milestone. In 2026, we have the unique opportunity to tell the story of our 150-year-old public research university, built to serve.

As 2025 comes to a close, we can reflect on a year of incredible momentum for the Texas A&M University brand. The success of our brand launch is a direct result of our partnership. Together, our marketing and communications community made Texas A&M’s story impossible to ignore, reaching new audiences and demonstrating our impact on a national scale.