Marketing Impact
The Division of Marketing and Communications at Texas A&M University drives what’s possible when a university leads with vision, heart and relentless momentum. Through breakthrough creative, research-driven strategy and bold storytelling, we continually expand the university’s impact—reaching farther and resonating deeper across digital landscapes and cultural stages. The highlights below showcase a purpose-driven brand, a unified Aggie community and our ongoing commitment to shaping a brighter future.
Marketing Impact
The Impact of Telling Our StoryThe Division of Marketing and Communications at Texas A&M University drives what’s possible when a university leads with vision, heart and relentless momentum. Through breakthrough creative, research-driven strategy and bold storytelling, we continually expand the university’s impact — reaching farther and resonating deeper across digital landscapes and cultural stages. The highlights below showcase a purpose-driven brand, a unified Aggie community and our ongoing commitment to shaping a brighter future.
Fiscal Year 2025 Report
For a deeper look at our recent achievements, explore the Fiscal Year 2025 Impact Report (PDF), a comprehensive view of how strategic marketing, communications and creative collaboration are advancing the Aggie mission and driving measurable impact.
View the full reportTexas A&M Gains National Recognition
Our work earned national honors and shaped conversations about health care, the future of work and creative technology — underscoring Aggie ingenuity from podium to print.
Most Innovative Companies Honoree
Fast Company, 2025Texas A&M is the only university on the list and joins Nvidia, YouTube and EA Sports.
Brands That Matter
Fast Company, 2025Texas A&M is the only university in the nation on the list, which recognizes brands that connect purpose, creativity and culture in ways that make a meaningful difference in people’s lives.
World Changing Ideas Winner
Fast Company, 2025Alzheimer’s therapy recognized among top 100 global projects.
Innovation By Design Award
Fast Company, 20253D-printed pediatric medication honored alongside eBay, Best Buy, Cisco and L’Oréal.
Bold Activations, New Audiences
Texas A&M captured national attention by engaging audiences in unexpected places — from major broadcast moments and digital campaigns to live events that drew new fans. Through bold outreach across media and in-person experiences, the university expanded its reach and showcased its commitment to advancing knowledge, establishing Texas A&M as a prominent voice in the national conversation.
Expanding Our Reach on Social Platforms
September 2025
September 2025
September 2025
September 2025
Marketing Collaborations
Redefining News and Earned Media — Owning the Conversation
Texas A&M now leads the conversation, sharing insights and expertise that set the news agenda. By amplifying research and elevating faculty voices, the university has earned national and global media coverage at an unprecedented scale.
Texas A&M Stories picked up by external media
September 2024 – August 2025
September 2024 – August 2025 vs. September 2023 – August 2024
Texas A&M Has Been Featured in
Elevating Faculty: Trusted National Experts
Tailored video content and media training prepare Aggies to not just answer questions, but offer solutions that lead. Our experts explain the economy, shape health policy and help millions understand what’s next. Fox News, local affiliates and major newsrooms — often in the nation’s top-10 markets — spotlight Aggie insight, day after day.
August 2024 – September 2025
August 2024 – September 2025
August 2024 – September 2025
Last Month’s Top Videos
From the AP Insights Program
Kissing Bugs
Dr. Sarah Hamer, College of Veterinary Medicine and Biomedical Sciences824 placements, in all top 10 markets, including San Francisco, Boston, Washington, D.C., Augusta, Houston, Philadelphia, Dallas, Chicago, Los Angeles and New York.
Life on Mars
Dr. Michael Tice, College of Arts and Sciences218 placements, including San Francisco, Boston, Washington, D.C., Augusta, Houston, Philadelphia, Dallas, Chicago, Los Angeles and New York.
Pumpkin Spice Seasonal Spending
Thomas McMillan, Mays Business School166 placements, including San Francisco, Boston, Washington, D.C., Philadelphia, Los Angeles and New York.
A Hub for Powerful Storytelling
The Texas A&M Stories site is our storytelling hub — designed to share compelling, human-centered stories of impact that scale across Texas, the nation and the globe. This site elevates research, outreach and education through powerful narratives distributed across owned and paid channels.
Transforming Storytelling Through YouTube
Our videos bring Texas A&M’s mission and values to life through impactful storytelling that spotlights research, outreach and meaningful contributions. By sharing authentic moments of impact, the platform has built genuine connection and expanded our audience far beyond Texas.
August 2024 – September 2025
August 2024 – September 2025
August 2024 – September 2025
August 2024 – September 2025
9.6 million views as of September 2025.
4.9 million views as of September 2025.
3.1 million views as of September 2025.
Amplifying Our Stories Through Multichannel Marketing
We’re cross-promoting our stories across owned channels to expand reach, strengthen engagement and share the Aggie story with audiences on campus and nationwide.
Bringing the Brand to Life
“Together, We Stand as a Force for Good”
At Texas A&M University, we believe greatness is measured by the good we create. Since 1876, Aggies have led with character and served with compassion — delivering solutions that matter in disaster preparedness, agriculture, engineering, immersive technology, robotics, leadership and civics. Together, we are a powerful force. A force for good.
Commercial Performance
The “Together, We Stand as a Force for Good” commercial launched on Sept. 13, 2025As of Nov. 1, 2025
As of Nov. 1, 2025
As of Nov. 1, 2025
As of Nov. 1, 2025
Leading University Communicators Through Unified Platforms
Universitywide use of branded resources
6,400 Monthly Downloads of Branded Graphics, Templates and Assets
