Overview

Fast Company recognized Texas A&M University as one of the Most Innovative Companies in the world for the second year in a row. The recognition for our research enterprise and engineering school showcases our scale and united purpose to create a brighter, safer world. The award specifically recognized an innovative self-healing polymer that could drastically improve the aerospace, automotive and defense industries.

Read More about the Award

Visual Guidelines

When creating your own content to highlight the Most Innovative Company recognition, be sure to use the university’s approved identity and imagery.

Learn about our visual style
  • Captions should be brief, identify people when appropriate and include photo credit and alt text.
  • Provide alt text for all images to ensure accessibility.
  • Use approved brand logos, colors (Primary: Aggie Maroon #500000, White) and typography (Oswald, Work Sans, Open Sans).
Most innovative company social graphic for use

Most Innovative Company Award Social Graphics

The template included allows you to replace the images with images that highlight specific innovations in your unit.

Selecting Imagery

Images should align with highlighting innovation and creating a brighter, safer world. We have created a gallery of branded photos. Example images include:

  • Research done to save lives or solve global challenges
  • Programs or initiatives that serve the community for good

Messaging Guidance

The Big Idea

Texas A&M has been named one of Fast Company magazine’s Most Innovative Companies for the second year in a row. Through our mission and scale, together we are innovating for a brighter, safer world. As you highlight your unit’s content, consider focusing on unique impacts, innovations or community interactions that demonstrate how your unit embodies being a force for good and how that makes us a most innovative company. Our research changes what is possible!

Boilerplate Description

Texas A&M University continues to drive innovation, earning recognition on Fast Company’s prestigious world’s Most Innovative Companies list for the second consecutive year. This honor reflects Texas A&M’s commitment to pioneering research, transformative academic programs and real-world solutions that impact communities, industries and the world. Discover how Texas A&M fosters a spirit of creativity, collaboration and excellence among students, faculty and researchers. Our (college/unit) works to create the impact that leads to the fulfillment of our mission.

Sample Copy Blocks

Short (Social)

  • Texas A&M named one of the world’s Most Innovative Companies by @FastCompany for the second year in a row!
  • Texas A&M makes @FastCompany’s list of top innovators worldwide — again! The (college/unit) is leading innovation through (program) that is building a brighter, safer world.
  • For the second consecutive year, Texas A&M University is recognized as a global innovation leader by Fast Company — learn how (college/unit) is working to contribute to innovation for good.

Medium (LinkedIn/Facebook)

  • Texas A&M University is honored to be named one of the world’s Most Innovative Companies by Fast Company for the second straight year. This recognition highlights our dedication to groundbreaking research, impactful programs and solutions for real-world challenges. Discover how (college/unit) is leading in innovation in our field!
  • For the second year in a row, Texas A&M University joins global industry leaders on Fast Company’s list of the world’s Most Innovative Companies. This distinction reflects our unwavering commitment to excellence, creativity and impact for good. Here is how (college/unit) is contributing to leading in innovation:

Email, App Callout or Blurb

Texas A&M University was recently recognized as one of the world’s Most Innovative Companies by Fast Company for the second consecutive year. This distinction highlights the university’s commitment to impactful research and real-world solutions. Read the full story and see why Aggies are leading the future of innovation:

Example Headings

  • Texas A&M is named one of the Most Innovative Companies in the world by Fast Company magazine.
  • Texas A&M recognized for innovation excellence and was awarded as a Most Innovative Company by Fast Company
Messaging

Voice and Tone

When sharing this recognition, use the university’s approved brand personality: confident, inspiring and significant. The tone should celebrate this achievement as a proof point of our mission.

Messaging Themes
Magnitude and Momentum, Action and Impact
Hashtags
#TAMU #HigherEd #GigEm #TAMUStories #MostInnovativeCompany #FastCompany
Messaging

Keywords

to use in your copy

Search engine optimization (SEO) is about crafting the language you use in your online content and information architecture so that it is discoverable by search engines. Crafting your content with care can help extend your reach through search results.

  • Texas A&M Innovation
  • Top Public Research Universities
  • Most Innovative Companies
  • Innovative Companies Fast Company

Maximize Your Content’s Impact

SEO involves more than just using keywords. It’s also important to include links to relevant resources, such as the Most Innovative Company Award Story on the Stories site or the Research Page on the flagship site. Use these templates and keywords for your own departmental, program or other rankings. Additionally, try to anticipate common questions that users might have and answer them directly on your page. For example:

  • Innovative Research at Texas A&M
  • Why was Texas A&M named an Innovative Company by Fast Company?
  • What can I research at Texas A&M?
  • What research facilities does [Unit Name] offer at Texas A&M?
  • How is Texas A&M a Force for Good?
  • Texas A&M Partnerships

Learn more about SEO

Have questions about this Content Package?

Get in touch with our brand team. Email Bekah James Pepper ’18, Brand Content Manager, for more information.

Email our brand team