Beast Philanthropy and BUILD
Texas A&M BUILD’s efforts to convert shipping containers into portable medical clinics for communities in need get a major boost from the world’s biggest content creator.
Overview
The Texas A&M student organization, BUILD, is a student-led 501(c)3 that converts shipping containers into fully functional mobile health clinics. These student leaders saw an opportunity to scale their impact by partnering with the most subscribed YouTuber on the planet, MrBeast. Beast Philanthropy supported five BUILD containers (Texas Aggie Medical Clinics) bound for communities in Massachusetts, Texas, Kenya, Nigeria and Ukraine.
Visual Guidelines
When creating your own content to highlight university collaborations, be sure to use the university’s approved identity and imagery.
Learn about our visual style- Captions should be brief, identify people when appropriate and include photo credit and alt text.
- Provide alt text for all images to ensure accessibility.
- Use approved brand logos, colors (Primary: Aggie Maroon #500000, White) and typography (Oswald, Work Sans, Open Sans).
Branded Visuals
Utilize these branded visuals of BUILD to highlight this collaboration with Beast Philanthropy.
Messaging Guidance
The Big Idea
Texas A&M provides students with the opportunity to lead through serving for the good of Texas, the nation and beyond. Here, our students believe that everything is possible and together, there is no limit to the good we can do. This is showcased through Aggie student organizations like BUILD, where sending a message on social led to a collaboration between MrBeast and Beast Philanthropy to support a total of five shipping containers that were shipped to Texas, the nation and around the world
How to storytell on your channels:
- Find an angle that highlights your students who participate in BUILD
- Talk about a staff or faculty member who supports BUILD
- Talk about institutes, programs or resources that support and collaborate with BUILD
- Highlight former students associated with or sponsoring BUILD
Sample Copy Blocks
Short (Social)
- Texas A&M student leaders collaborate with the biggest YouTuber to sponsor portable medical clinics for communities in rural communities across the globe! [tag: BUILD and Beast Philanthropy] [Link to Story] #MrBeast #BeastPhilanthropy
- Beast Philanthropy and BUILD, a Texas A&M student organization, collaborate to bring medical facilities to Texas, the nation and beyond. Learn more here [Link to Story]
- You can join Texas A&M BUILD and Beast Philanthropy as we bring health care to rural communities all over the globe. Donate here!
Medium (LinkedIn/Facebook)
- A student “Hail Mary” DM to @BeastPhilanthropy turned into support for clinics for Texas, Massachusetts, Kenya, Nigeria and Ukraine. @BUILDtamu, a Texas A&M student organization, converts 40-foot shipping containers into fully functional Texas Aggie Medical and Veterinary Clinics. Today, more than 20,000 Aggie volunteers have built 60 clinics, providing health care access to over 200,000 people in 24 countries.
- Texas A&M student organization BUILD caught the attention of [TAG: @Beast Philanthropy], which is supporting five clinics for communities in Texas, Massachusetts, Kenya, Nigeria and Ukraine.
- What started as a small student-led project at Texas A&M has become a global force for good.
- Through BUILD, Aggie students convert 40‑foot shipping containers into fully functional medical clinics — all through volunteer labor and dedicated in remembrance of someone who embodied selfless service, often a veteran or service member. Learn more:
- #TAMU #SelflessService #AggieImpact
Email, App Callout or Blurb
- Texas A&M student organization BUILD caught the attention of [TAG: @Beast Philanthropy], which is supporting five clinics for communities in Texas, Massachusetts, Kenya, Nigeria and Ukraine.
- What started as a small student-led project at Texas A&M has become a global force for good.
- Through BUILD, Aggie students convert 40‑foot shipping containers into fully functional medical clinics — all through volunteer labor and dedicated in remembrance of someone who embodied selfless service, often a veteran or service member.
- Learn more:
- #TAMU #SelflessService #AggieImpact
Calls to Action (CTAs)
- Learn more about BUILD
- Explore the Collaboration
- Donate to Texas A&M BUILD
Example Headings
- Beast Philanthropy and Texas A&M BUILD work together for good
- The big ask that became a force for good
Voice and Tone
When sharing this story, use the university’s approved brand personality: confident, inspiring and significant. The tone should reflect the impact of work showcasing how our students stand together as a force for good.
- Messaging Themes
- Action & Impact, Character & Core Values, Community & Connection, Magnitude & Momentum
- Hashtags
- #TAMU #HigherEd # #GigEm #TAMUStories #BUILD #MrBeast #BeastPhilanthropy
Keywords
to use in your copySearch engine optimization (SEO) is about crafting the language you use in your online content and information architecture so that it is discoverable by search engines. Crafting your content with care can help extend your reach through search results.
- Mobile Medical Clinics
- Student Service Organizations
- Texas A&M Student Experience
- MrBeast Philanthropy Collaboration
- BUILD Student Organization
- Texas A&M Servant Leaders
Maximize Your Content’s Impact
SEO involves more than just using keywords. It’s also important to include links to relevant resources, such as the MrBeast and BUILD collaboration story on the Stories site or the Student Organization and Activities page on the flagship site. Use these templates and keywords for your own departmental, program or other rankings. Additionally, try to anticipate common questions that users might have and answer them directly on your page. For example:
- Why did MrBeast collaborate with Texas A&M and BUILD?
- How does Texas A&M exemplify selfless service?
- What other [student/service] organizations does [Texas A&M/college/department] offer?
- How is Texas A&M a force for good?
- Texas A&M partnerships
Have questions about this Content Package?
Get in touch with our brand team. Email Bekah James Pepper ’18, Brand Content Manager, for more information.
Email our brand team