America 250 Series On USA Today
As the United States marks its 250th anniversary, Texas A&M is featured in the America 250 Anniversary documentary-style series highlighting organizations whose leadership, innovation and service have helped shape the American story. Texas A&M is included in the series because of its 150-year legacy of expanding opportunity, developing leaders and solving challenges that matter.
Overview
The America 250 series video and accompanying article showcase how the university continues to create opportunity, improve lives and help build a brighter future for Texas and the nation. Texas A&M University was founded as a land-grant institution with a mandate to expand access to education. In keeping with that mission, the university continues to prepare leaders of character and advance research that makes a lasting difference in the world. The series was produced and distributed in partnership with Acumen Media and is featured on the USA Today website.
Visual Guidelines
When creating your own content to highlight university events, be sure to use the university’s approved identity and imagery.
Learn about our visual style- Use approved brand logos, colors (Primary: Aggie Maroon #500000, White) and typography (Oswald, Open Sans).
- Imagery should be inspiring and confident, showcasing students in action and highlighting successful outcomes.
- Provide alt text for all images to ensure accessibility.
- Link to the America 250 Photo Gallery.
Branded Visuals
Use photos that highlight the leadership represented in the video or photos of the American flag on campus.
Messaging Guidance
The Big Idea
For 150 years, Texas A&M has helped keep the American Dream within reach. As part of the America 250 Anniversary series published on the USA Today website, Texas A&M is sharing how its land-grant mission continues to create opportunity, strengthen communities and build a brighter future for the nation. The name can be referenced as the America 250 Anniversary series or America 250 series.
Core Messages
- Texas A&M is proud to be featured in the America 250 Anniversary series published on the USA Today website, recognizing organizations whose impact reflects the American story.
- Since 1876, Texas A&M has remained committed to its land-grant mission of expanding opportunity through education, service and innovation.
- The university develops leaders of character who serve their communities, their professions and the nation.
- Texas A&M research creates solutions that improve lives — from agriculture and engineering to medicine, energy and national security.
- As Texas A&M celebrates 150 years alongside America’s 250th anniversary, the university continues to stand as a force for good by preparing future generations to solve the challenges ahead.
Amplify the Message
- Communicators are encouraged to:
- Announce Texas A&M’s participation in America 250 Anniversary series.
- Reshare the “Legacy of Leadership“ video or clips across social media, newsletters, websites and presentations.
- Highlight quotes and insights from university leaders featured in the story.
- Connect the feature to your college, school or unit’s contributions to the university’s land-grant mission.
- Reinforce how your work supports the American Dream by educating students, serving communities and advancing research.
- Encourage audiences to watch, share and celebrate Texas A&M’s national recognition.
Short (Social)
As America celebrates 250 years, Texas A&M is proud to share our story as part of America 250 series on USA Today. Watch “Legacy of Leadership” and see how Aggies continue to stand together as a force for good.
Medium (LinkedIn/Facebook)
Texas A&M University is honored to be featured in the America 250 Anniversary series, recognizing the organizations helping shape the American story.
For 150 years, our land-grant mission has created opportunity through accessible education, developed leaders of character and advanced research that improves lives across Texas, the nation and the world.
Watch “Legacy of Leadership” to see how Texas A&M continues to fulfill its mission as a force for good.
Email, App Callout or Blurb
Texas A&M Featured in America 250 Series on USA Today
Read more about the series
Texas A&M’s Impact on America
At the university, the decorated World War II Navy pilot and former U.S. president found kindred spirits who shared his strong belief in integrity, leadership and service and the desire to be a force for good.
Aggies who were awarded the highest United States Armed Forces honor displayed integrity, leadership, loyalty, respect and selfless service when it mattered most.
Most of the U.S. Treasury replicas hang in state capitols, but the Texas Governor gifted the state’s bell to the Aggies for their enormous wartime sacrifices.
Rudder’s bravery on D-Day exemplified selfless service and integrity, the same values he carried into civilian life as president of the university.
Summer Sea Term cadets will be anchored near Ellis Island for America’s 250th birthday, observing the largest gathering of naval and tall ships since 1976.
Members of the Texas A&M Color Guard, Corps of Cadets’ Ross Volunteer Company and Fish Drill Team will travel to Washington, D.C., to participate in the National Independence Day Parade.
Keywords
to use in your copySearch engine optimization (SEO) is about crafting the language you use in your online content and information architecture so that it is discoverable by search engines. Crafting your content with care can help extend your reach through search results.
- Texas A&M America 250
- Texas A&M innovation
- USA Today
- America 250 documentary
Maximize Your Content’s Impact
SEO involves more than just using keywords. It’s also important to include links to relevant resources, such as the 150th Anniversary Celebration site. Use these templates and keywords for your own departmental, program or other connections to America’s 250th. Additionally, try to anticipate common questions that users might have and answer them directly on your page. For example:
- Why was Texas A&M included in USA Today’s America 250 documentary?
- How has Texas A&M made an impact?
- How has Texas A&M influenced America?
- How does research from [COLLEGE/SCHOOL/DEPARTMENT/DIVISION] make a difference?
Have questions about this Content Package?
Get in touch with our brand team. Email Hallie Jamison ’26, Brand Manager, for more information.
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