Buc-ee’s and Texas A&M Collaboration

Overview

Texas A&M University and Buc-ee’s are continuing a collaboration bringing together two Texas traditions through merchandise and experiences for the Aggie community.

The collaboration celebrates the shared Texas roots and strong communities surrounding both Texas A&M and Buc-ee’s, creating opportunities to engage Aggies through special merchandise, experiences and moments throughout the year.

This content package will serve as an ongoing resource for colleges, schools, divisions and units looking to share and support the Texas A&M and Buc-ee’s collaboration across their channels.

Messaging Guidance

The Big Idea

Two Texas traditions are coming together through an ongoing collaboration featuring merchandise and experiences for the Aggie community. The Texas A&M and Buc-ee’s collaboration celebrates the connections between two recognizable Texas institutions.

How to storytell on your channels:

• Tell the full story: Position each merchandise release and experience as part of the broader Texas A&M and Buc-ee’s collaboration.
• Show how the collaboration continues to grow: Connect new merchandise, events and experiences to the larger collaboration and the story established through previous moments.
• Celebrate the connection: Highlight the shared Texas roots and communities that make the collaboration relevant to Aggies across the state and beyond.
• Promote current opportunities: Encourage students and the Aggie community to explore the latest merchandise, experiences and other opportunities connected to the collaboration.
• Make it relevant to your audience: Colleges, schools and units can connect the collaboration to areas such as entrepreneurship, hospitality, retail, merchandising, marketing and customer experience when relevant.
• Point audiences to Texas A&M resources: Use the university story and this content package as the primary sources for approved information, merchandise details, assets and updates.

Sample Copy Blocks

Short (Social)

• Two Texas traditions, one collaboration. 👍 Texas A&M × Buc-ee’s are coming together through merchandise and experiences for the Aggie community. [LINK]
• The Texas A&M × Buc-ee’s collaboration brings together two Texas traditions through special merchandise, experiences and more. See what’s happening now: [LINK]
• There’s more to explore from Texas A&M × Buc-ee’s. See the latest from the collaboration: [LINK]

Medium (LinkedIn/Facebook)

• Texas A&M and Buc-ee’s are bringing two Texas traditions together through an ongoing collaboration featuring merchandise, experiences and special moments for the Aggie community. Explore the collaboration and see what’s happening now: [LINK]
• The Texas A&M and Buc-ee’s collaboration celebrates the communities surrounding two recognizable Texas institutions through merchandise and experiences for Aggies. Learn more: [LINK]
• The Texas A&M and Buc-ee’s collaboration continues to create new ways for Aggies to experience two Texas traditions together. Explore the latest merchandise, experiences and updates from the collaboration: [LINK]

Email, App Callout or Blurb

• Explore the Texas A&M and Buc-ee’s collaboration and discover the latest merchandise, experiences and updates for the Aggie community. [ADD LINK]

Calls to Action (CTAs)

• Explore the Texas A&M × Buc-ee’s collaboration
• Shop the latest merchandise

Maximize Your Content’s Impact

SEO involves more than just using keywords. It’s also important to include links to relevant resources, such as the Arch “Beaver” Aplin III profile on the stories site. Use these templates and keywords for your own promotion of this collaboration. Additionally, try to anticipate common questions that users might have and answer them directly on your page. For example:

• Did Arch “Beaver” Aplin III go to Texas A&M?
• Where to find Texas A&M and Buc-ee’s shirts?
• How are Texas A&M and Buc-ee’s connected?
• Texas A&M partnerships

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