Texas A&M University Division of Marketing &
Communications
Texas A&M University
Texas A&M University Division of Marketing &
Communications
Universitywide Event

Texas A&M Celebrates 150

Texas A&M University’s sesquicentennial marks 150 years of impact, tradition and service. This content package equips campus communicators and partners with the messaging, assets and tools needed to celebrate the milestone consistently and effectively. Together, we will honor our history, amplify our shared story and inspire continued impact for generations to come.

150.tamu.edu
Texas A&M 150 Here for Good

Texas A&M University 150th Celebration Campaign

The 150th Celebration Campaign will reinforce how Aggies have always stood together as a force for good. For our 150th anniversary, we will celebrate in a way that honors our legacy and anticipates our future, while reinforcing our larger universitywide Force for Good Brand Platform. The pre-designed Campaign assets should complement, not replace, Brand Platform messaging, tone and visual style. Access to 150th marks and editable templates requires university login.

Cover page of the asset usage guidance pdf
150th Celebration

Asset Usage Guidance

The Division of Marketing and Communications has developed this style guide to help units across Texas A&M University, its branch campuses, teaching sites and their communities to celebrate the university’s 150th anniversary through their marketing materials.

View the Full Guide
Aerial view of Texas A&M University

Creative Resources For Texas A&M Employees

150th marks, graphics and editable templates are available for Texas A&M employees via login. When using these resources to create your own graphics, ensure that you follow the 150th celebration usage guidelines found in the usage guidelines PDF.

Login to view 150th marks and templates

Downloadable Assets for Local Community

"150 Here for Good" over a maroon duotone of the administration building with the Texas A&M logo above it

How to Celebrate with Us

Texas A&M invites our local communities to utilize the following pre-designed assets in tandem with the university’s current style guide for the duration of the 150th Celebration events. Downloading 150th marks and editable templates requires a university login.

Mockup of the 150th Anniversary lightpole banners available to the community

Lightpole Banners

Thumbnail example of all four maroon duotone backgrounds: main university sign, historic campus aerial, academic building and the original reveille

150th Celebration Duotone Backgrounds

Mockup of the 150th celebration podium sign graphics on a digitally rendered podium

150th Celebration Podium Signs

Student wearing graduation regalia standing with reveille

150th Promotional Materials

A collage of all three retractable banners (old academic building, textured and maroon) next to each other

150th Celebration Retractable Banners

A collage of all downloadable save the date files for the university's 150th celebration

150th Celebration Save the Date Assets

Ready-to-use assets that can be shared with community partners to help promote 150th Celebration events across email, newsletters or other digital communication channels.

A collage featuring all four 150th celebration zoom backgrounds (bugle call, original reveille, main university sign and academic building before and after)

150th Celebration Zoom Backgrounds

Visual Guidelines

Archival university imagery may be used when creating your own content to highlight the 150th celebration.

View the 150 photo gallery
  • Captions should be brief, identify people when appropriate and include photo credit and alt text.
  • Provide alt text for all images to ensure accessibility.
  • Use approved brand logos, colors (Primary: Aggie Maroon #500000, White) and typography (Oswald, Work Sans, Open Sans).

Example Headings

  • Texas A&M University Celebrates 150 Years
  • 150 Years of the Aggie Family
  • Celebrate the Spirit of Aggieland: Texas A&M’s 150th Anniversary
  • Standing Together for 150 Years
  • 150 Years of Good: Texas A&M Celebrates 150th Anniversary
Messaging

Voice and Tone

When celebrating our anniversary, use the university’s approved brand personality: spirited, welcoming, inspiring and significant.

Messaging Themes
Honoring Tradition, Celebrating Academic Excellence, Exemplifying Selfless Service, Driving Discovery, Cultivating Leaders
Hashtags
#TexasA&MUniversity #TAMU #TAMU150
Messaging

Keywords

to use in your copy

Search engine optimization (SEO) is about crafting the language you use in your online content and information architecture so that it is discoverable by search engines. Crafting your content with care can help extend your reach through search results.

  • First University in Texas
  • Texas A&M 150 Celebration
  • Texas A&M’s Sesquicentennial
  • Texas A&M Here for Good

Maximize Your Content’s Impact

SEO involves more than just using keywords. It’s also important to include links to relevant resources, such as the 150th Celebration page on the flagship site. Use these templates and keywords for your own departmental, program or other rankings. Additionally, try to anticipate common questions that users might have and answer them directly on your page. For example:

  • How is Texas A&M making an impact through research and service?
  • How long has Texas A&M been serving students?
  • When was Texas A&M founded?
  • When was [COLLEGE/DEPARTMENT/UNIT] established?
  • What events is [COLLEGE/DEPARTMENT/UNIT] hosting for the 150th Celebration?

Learn more about SEO

Have questions about this Content Package?

If you have questions or ideas you’d like to share with the committee, email:

tamu150@tamu.edu