Aggieland Saturday
Aggieland Saturday is an open house for the entire Texas A&M campus, inviting prospective students and their families to explore the university. With the supplied materials, you can promote your program or department to future students
Texas A&M: A Welcoming Home
Aggieland Saturday is the day we showcase what it means to belong to a community that is united by character, driven by purpose and committed to a student-first experience. For prospective students and their families, this is their first, most tangible interaction with the Aggie family. Our goal is to make every visitor feel welcomed, inspired and confident that Texas A&M is the place where they can dream Texas-sized dreams and achieve them.
This event is our chance to turn our brand promise into a real-world experience. By opening our doors, we invite the next generation to see firsthand how we stand together as a force for good, preparing leaders who will shape the future of Texas, the nation and beyond.
Downloadable Assets
How to Use These Assets
Aggieland Saturday content packages provide colleges, units and divisions with the tools to promote the event through clear, consistent messaging and ready-to-use assets. Our approach highlights the unique aspects of the Texas A&M experience — academic preparation, student involvement, personal growth and a strong sense of community — to help prospective students understand how they can find their place and purpose as future Aggies.
Aggieland Saturday Marks
The color format used for print materials, such as flyers, posters, and brochures. Use CMYK files when creating anything that will be physically printed. The color format used for digital materials, such as websites, emails, and social media graphics. Use RGB files for anything viewed on a screen.
Digital Stickers
The color format used for digital materials, such as websites, emails, and social media graphics. Use RGB files for anything viewed on a screen.
Graphic Elements
Use these premade Aggieland Saturday graphics to advertise the event to your students across digital and print platforms.
Social Media Templates
Use these premade Aggieland Saturday social graphics to advertise the event to your students on social channels.
A-Frames and Signage
Use these customizable Aggieland Saturday signage examples to advertise the event to your students on campus.
Presentation Template
Use this premade Aggieland Saturday presentation examples during presentation and speaking opportunities throughout the event.
Schedule Template
Use this premade Aggieland Saturday schedule examples to communicate about the event to your students.
The Big Idea
Aggieland Saturday is a showcase of Texas A&M University for prospective students and their families. This annual event gives them an immersive, firsthand experience of campus life, academic programs, and student opportunities. Aggieland Saturday aims to inspire and inform future students, helping them envision themselves as members of the Aggie community and encouraging them to choose Texas A&M for their college education.
Amplify the Message
To leverage this event, each unit, college, or department can highlight its unique offerings and invite prospective students to connect. Emphasize the specific tours, information sessions, or hands-on activities you will be hosting. Your message should be welcoming and informative, demonstrating how your unit contributes to Texas A&M’s commitment to student success and a world-class educational experience.
Messaging Guidance
The recommended copy below provides a guide for sharing information about Aggieland Saturday with prospective students on your digital channels.
For Instagram
Colleges and Schools
Make sure you swing by [LOCATION] to connect with the [DEPARTMENT/SCHOOL/COLLEGE NAME] when you Aggieland Saturday! On February 28, 2026, we’re hosting [sessions/resource tables/etc.] to answer all of your questions about your life as a [major/college] student. Let us know you’re coming by registering using the link in our bio!
Nonacademic Centers, Resources and Units
We can’t wait to connect with you at Aggieland Saturday on February 28, 2026! Learn about how the [UNIT NAME] helps Aggies by [SHORT DESCRIPTION OF WHAT YOU DO & ADD RELEVANT EMOJIS]. You can visit us at/in the [LOCATION] for [sessions/resource tables/etc.]. Register for this immersive day on campus using the link in our bio!
For Facebook
Departments (Short)
We can’t wait to see you and your family at Aggieland Saturday on February 28, 2026! The [DEPARTMENT NAME] will be hosting [sessions/resource tables/etc.] [at/in] the [LOCATION]. This is a great opportunity to discover more about the classes you’ll take and the career you could have if you study [DEPARTMENT NAME]. Let us know you’re joining us by registering here: [add vanity URL for UTM Code].
Departments (Long)
We can’t wait to see you and your family at Aggieland Saturday on February 28, 2026! The [DEPARTMENT] will be hosting [sessions/resource tables/etc.] [at/in] the [LOCATION]. You’ll get the chance to: [Choose or create 3 bullet points that reflect your units offerings]
- Learn more about career opportunities in [INDUSTRY/FIELD]
- Ask your questions about scholarship and financial aid available to our [DEPARTMENT NAME] students
- Explore our state-of-the-art facilities
- Connect with current students
- Watch our trailblazing faculty conduct experiments listen to our revered faculty give mock lectures
- This is a wonderful chance to discover more about what being an Aggie studying [FIELD] looks like!
Let us know you’re joining us by registering here: UTM Code].
Colleges and Schools
The [COLLEGE/SCHOOL NAME] is excited to see you at Aggieland Saturday on February 28, 2026! Join us in Bryan-College Station to learn more about our [school/college]. We will be hosting [sessions/resource tables/etc.] [at/in] the [LOCATION]. Let us know you’re attending by registering here: [add vanity URL for UTM Code].
Nonacademic Centers, Resources and Units
The [UNIT NAME] is ready to see you and your family at Aggieland Saturday on February 28, 2026! Learn about the [services/resources] we offer Aggies [ADD RELEVANT EMOJIS]. You can visit us at/in the [LOCATION] for [sessions/resource tables/etc.]. Register for Aggieland Saturday here: [add vanity URL for UTM Code].
For X/Threads/Bluesky
Colleges, Schools and Departments
The [DEPARTMENT/SCHOOL/COLLEGE NAME] wants to connect with you at Aggieland Saturday on February 28, 2026! Check out our full schedule of events below [in graphic/link to the site in a connected thread] and plan when you’ll stop by to see us. Register here: [add vanity URL for UTM Code].
Nonacademic Centers, Resources and Units
The [UNIT NAME] wants to connect with you at Aggieland Saturday on February 28, 2026! Check out our full schedule of events below [in graphic/link to the site in a connected thread] and plan when you’ll stop by to see us. Register here: [add vanity URL for UTM Code].
Voice and Tone
When sharing this event, use the university’s approved brand personality: welcoming, inspiring and spirited. The tone should celebrate this achievement as a proof point of our mission.
- Messaging Themes
- Enthusiastic and Encouraging
- Hashtags
- #AggielandSaturday #TAMU
Keywords
to use in your copySearch Engine Optimization (SEO) is about crafting the language you use in your online content and information architecture so that it is discoverable by search engines. Crafting your content with care can help extend your reach through search results.
- Student Experience
- Visit Texas A&M
- Prospective Student Event
- Texas A&M Campus Tour
Maximize Your Content’s Impact
Search Engine Optimization involves more than just using keywords. It’s also important to include links to relevant resources, such as the main university’s Visit Page, the Aggieland Saturday page or your department’s site. Including links to events your department offers during Aggieland Saturday would allow students to see how they can interact with your department throughout the event. Providing access to tools like the Virtual Tour can help students revisit their Aggieland Saturday experience after the event. Additionally, try to anticipate common questions that users might have and answer them directly on your page. For example:
- What is Aggieland Saturday?
- How do I register for Aggieland Saturday?
- Tips for attending Aggieland Saturday
- Things to do at Aggieland Saturday
- What does [COLLEGE/DEPARTMENT/UNIT] offer at Aggieland Saturday?
Have questions about this Content Package?
Get in touch with our brand team. Email Alex Giles, Brand Content Manager, for more information.
Email Alex Giles