Brands that Matter
Texas A&M University is proud to be recognized by Fast Company as one of the 2025 Brands That Matter. This honor underscores our cultural relevance, creativity and emotional impact, setting us apart as pioneers in higher education.
Texas A&M: A Brand That Stands for More
Texas A&M has been named to Fast Company’s 2025 Brands That Matter list, standing alongside some of the world’s most impactful organizations and as the only university honored this year. This prestigious honor highlights brands that demonstrate cultural relevance, creativity and emotional impact. In a landscape where universities rarely stand alongside leading consumer and nonprofit brands, Texas A&M distinguishes itself as a brand defined by purpose, service and action.
This recognition affirms that our story is being told in bold, innovative ways and resonating nationally. As a force for good, Texas A&M consistently turns values into action, proving that character, community and purpose still matter — and that the nation depends on us.
Visual Guidelines
When creating your own content to highlight the Brands That Matter recognition, be sure to use the university’s approved identity and imagery.
- Captions should be brief, identify people when appropriate and include photo credit and alt text.
- Provide alt text for all images to ensure accessibility.
- Use approved brand logos, colors (Primary: Aggie Maroon #500000, White) and typography (Oswald, Work Sans, Open Sans).
Creative Assets
To ensure consistency and alignment with our brand, these assets can be used across all channels to promote our Brands That Matter recognition.
Selecting Imagery
Images should align with “Commitment to Community” in creating a brighter, safer world. We have created a gallery of branded photos. Example images include:
- Research done to save lives/solve global challenges
- Disaster support during/after (rescue, damage mitigation, etc.)
- Preparedness (cybersecurity, trainings, simulations, etc.)
- Programs or initiatives that serve the community for good
Messaging Guidance
The Big Idea
Texas A&M University is named one of Fast Company’s 2025 Brands That Matter.
Amplify the Message
To leverage this recognition, each unit, college or department can highlight its contributions by crafting a message that aligns with Texas A&M’s overarching mission. Units can emphasize their specific programs, initiatives or stories that contribute to the university’s commitment to serving the community. Consider focusing on unique impacts, innovations or community interactions that demonstrate how your unit embodies being a force for good and how that has led to us showing that we are a “Brand That Matters.” Sharing these stories not only amplifies the university’s message but also highlights the vital role each part plays in our collective journey to serve and lead.
Sample Copy Blocks
Short (Social)
Texas A&M is proud to be recognized as a Brand That Matters by Fast Company. At [UNIT NAME], we serve our community with excellence through:
- [Program/service/story]
- [Program/service/story]
#TAMU #BrandsThatMatter
Medium (LinkedIn/Facebook)
Texas A&M celebrates being named a Brand That Matters by Fast Company — a testament to the profound work across our university. At [UNIT NAME], we contribute by serving our community with dedication through:
- [Program or initiative]
- [Impact story]
- [Student, faculty, or research contribution]
Together, we are a force for good.
#TAMU #BrandsThatMatter #CommunityImpact
Long Post (Instagram/Facebook)
Texas A&M has been honored as a Brand That Matters by Fast Company, celebrating the purpose-driven efforts thriving across campus. At [UNIT NAME], we embody this purpose every day by serving our community for good through:
- [Story of impact]
- [Program or initiative]
- [Research, outreach, or service effort]
These efforts illustrate how we live our mission and shape a brighter, safer future for Texas and beyond.
#TAMU #BrandsThatMatter #ForceForGood #SelflessService
Email, App Callout or Blurb
Texas A&M has been recognized as a Brand That Matters by Fast Company, emphasizing the significant impact created across our university and shared with millions across the country. At [UNIT NAME], we are proud to serve our community through [programs, partnerships or stories]. This recognition embodies the purpose, compassion and commitment that define who we are and what we stand for.
Example Subheadings
- Texas A&M’s commitment to serving our community is recognized on the 2025 Brands That Matter list from Fast Company
- Texas A&M is recognized as a Brand That Matters in 2025 by Fast Company
- Texas A&M shines on Fast Company’s Brands That Matter list for 2025
- Texas A&M University named a 2025 Brand That Matters by Fast Company
- Fast Company has named Texas A&M as one of its Brands That Matter for 2025
- Texas A&M University is one of Fast Company’s 2025 Brands That Matter
Voice and Tone
When sharing this recognition, use the university’s approved brand personality: confident, inspiring and significant. The tone should celebrate this achievement as a proof point of our mission.
- Messaging Themes
- Magnitude and Momentum, Community and Connection
- Hashtags
- #TAMU #BrandsThatMatter #FastCompany
Have questions about this Content Package?
Get in touch with our brand team. Email Alex Giles, Brand Content Manager, for more information.
Email Alex Giles