Dream School
Texas A&M University is proud to be named a "Dream School" by author Jeff Selingo. This package provides messaging, assets and creative materials to help you share the story of how Texas A&M delivers exceptional value and a world-class student experience.
A Dream School for the Real World
Texas A&M is one of only 75 institutions nationwide included in Selingo’s new book, “Dream School: Finding the College That’s Right for You.” This recognition highlights Texas A&M’s commitment to accessibility, affordability and strong student outcomes — criteria that align with our mission to be the best university for the world.
This designation is a powerful validation of our promise to deliver an education with exceptional value, a strong return on investment and a sense of belonging at a scale few institutions can match. This content package provides the assets needed to amplify this achievement and reinforce our story of excellence and impact.
Creative Assets
Use the following assets and guidelines to promote the “Dream School” recognition consistently across all channels. All creative assets should use the approved brand logos, colors and typography to reflect our confident and inspiring personality.
Social Media Graphics
Ready-to-use graphics are provided for sharing on social platforms. When creating your own, ensure content is relevant to each platform’s audience and follows brand best practices for messaging and consistency.
Short Animations
A short animation is available for digital use. Any custom animations should align with the brand’s visual toolkit by consistently applying approved logos, colors and typography to reflect a confident and inspiring personality.
Email Images
Use the provided images to create email headers and content. All imagery should align with the brand’s photography styles (e.g., epic, working together, portraiture) and use the approved primary and secondary color palettes.
Digital Signage
Digital signage assets are available for use on campus screens. When creating new signs, follow best practices by keeping content relevant, using templates to ensure correct sizing and including a clear call to action.
Print Items
For printed materials like flyers or posters, use the provided templates, which incorporate the correct typography (Oswald, Crimson Text, Work Sans, etc.) and brand color palettes for print.
Visual Guidelines
When creating your own content to highlight the “Dream School” recognition, be sure to use the university’s approved identity and imagery. We have created a gallery of branded photos.
- Captions should be brief, identify people when appropriate and include photo credit and alt text.
- Use approved brand logos, colors (Primary: Aggie Maroon #500000, White) and typography (Oswald, Work Sans, Open Sans).
Messaging Guidance
The Big Idea
Texas A&M is a “Dream School” that delivers real-world value and prepares graduates to lead with character and make a meaningful impact in the world.
Supporting Thought/Context
In his new book, “Dream School: Finding the College That’s Right for You,” Selingo identifies Texas A&M as one of the nation’s top universities for delivering on what matters most to students and families. This recognition is a powerful “reason to believe” in Texas A&M’s promise and affirms our commitment to providing an exceptional education that prepares selfless leaders for a lifetime of success.
According to the author, “Texas A&M is one of the nation’s largest universities, but it proves that scale and student success can go hand in hand at a time when families want higher ed to provide an ROI. Texas A&M is a new “Dream School” because of its high graduation rate, its focus on coaching students to help them get to graduation on time and its outcomes in the job market.”
Sample Copy Blocks
Short (Social)
Texas A&M is one of just 75 universities highlighted by author Jeff Selingo as a “Dream School” for delivering exceptional value, high graduation rates and its outcomes in the job market. #TAMU #DreamSchool #HigherEd [Link]
Medium (LinkedIn/Facebook)
Texas A&M is a “Dream School” in Jeff Selingo’s new book. This national recognition places us among a select group of universities celebrated for accessibility, affordability and outstanding student outcomes. This recognition affirms our commitment to providing an education that delivers real-world value and a powerful return on investment. [Link]
Quote Post: “Texas A&M … proves that scale and student success can go hand in hand,” says author Jeff Selingo, who named us a “Dream School” for our high graduation rates and strong job outcomes. This is what it means to be a force for good. #TAMU #HigherEd #ROI [Link]
Email, App Callout or Blurb
Texas A&M University is a “Dream School” in the new book “Dream School: Finding the College That’s Right for You” by nationally recognized author Jeff Selingo. This places Texas A&M among a select group of 75 institutions nationwide celebrated for providing exceptional value, strong student outcomes and a vibrant sense of community. This recognition affirms our mission to provide an accessible, affordable and world-class education that prepares graduates to lead with character and make a meaningful impact in the world.
Example Headings
- For the Good of Our Students, Texas A&M is a “Dream School” That Delivers
- Texas A&M is a “Dream School” Built to Be a Force for Good
- Texas A&M is Proving Everything Is Possible in a “Dream School”
- Texas A&M Named a “Dream School” by Jeff Selingo
- Why a “Dream School” Stands for Something More at Texas A&M
Voice and Tone
When sharing this recognition, use the university’s approved brand personality: confident, inspiring and significant. The tone should celebrate this achievement as a proof point of our mission.
- Messaging Themes
- Student outcomes, return on investment, value, community and connection, action and impact
- Hashtags
- #TAMU #DreamSchool #StudentSuccess #HigherEd #ReturnOnInvestment #AggieSpirit
Keywords
to use in your copySearch engine optimization (SEO) is about crafting the language you use in your online content and information architecture so that it is discoverable by search engines. Crafting your content with care can help extend your reach through search results.
- Dream School
- Best Value Colleges
- College ROI
- Texas A&M Rankings
Maximize Your Content’s Impact
SEO involves more than just using keywords. It’s also important to include links to relevant resources, such as the main university’s Facts Page or your department’s site. Use these templates and keywords for your own departmental, program or other rankings. Additionally, try to anticipate common questions that users might have and answer them directly on your page. For example:
- Why is Texas A&M University considered a “Dream School”?
- What is Texas A&M ranked for?
- What is the Texas A&M student experience?
- What is Texas A&M’s return on investment?
- What does [COLLEGE/DEPARTMENT/UNIT] offer for students?
Have questions about this Content Package?
Get in touch with our brand team. Email Alex Giles, Brand Content Manager, for more information.
Email Alex Giles