Graduation
Commencement at Texas A&M University is the moment when achievement, purpose and tradition come together. This content package provides direction and resources to help you talk about graduation on your respective channels and in support of our various locations across the university community.

Overview
Texas A&M University celebrates Aggie graduates through multiple commencement ceremonies each year. As each class graduates, we fulfill our mission to develop leaders of character to serve for the good of Texas, the nation and beyond. This is a time for us to honor our new Aggie graduates by sharing stories of their achievements and impact while at Texas A&M. This is also a time for us to share key messages about our culture, traditions and the value of a Texas A&M degree.
Visual Guidelines
When creating your own content to highlight university events, be sure to use the university’s approved identity and imagery.
Learn about our visual style- Captions should be brief, identify people when appropriate and include photo credit and alt text.
- Provide alt text for all images to ensure accessibility.
- Use approved brand logos, colors (Primary: Aggie Maroon #500000, White) and typography (Oswald, Work Sans, Open Sans).

Branded Visuals
Utilize these branded visuals of graduation to highlight this important campus event.
@TAMU Social Media Plan
The Texas A&M University Social Media pages (@TAMU) will be posting the following. We invite the broader campus community to interact with and repost the posts noted here.
- Monday, May 4 – User-Generated Content Grad Post
- Tuesday, May 5 – Texas A&M & Miss Rev Graduation Collab
- Wednesday, May 6 – Graduation Number Graphic
- Thursday, May 7 – Social Coverage of Graduation
- Friday, May 8 – Undergraduate Focus
- Saturday, May 9 – Graduate Focus
Messaging Guidance
The Big Idea
Graduation at Texas A&M marks a meaningful transition for students, their families and the community that has walked alongside them. It is a moment when traditions carry forward, and the bond among Aggies takes on new meaning. As current students become former students, the Aggie Ring turns outward — symbolizing a shift from learning within Aggieland to serving beyond it.
This moment represents the purpose at the heart of Texas A&M: to develop leaders of character prepared to serve for the good of others. What begins here continues far beyond Aggieland, as graduates prepare for the next phase of their lives, ready to make an impact — across Texas, the nation and the world. Together, with over 570,000 living former students standing with them, our graduates have the highest-valued degree in the state.
How to storytell on your channels:
- Showcase your graduates.
- Share rankings and facts (reasons to believe) about Aggie graduates across your external and internal channels.
- Note the size of the Aggie Network.
Social Captions
- Congratulations to our Aggies who graduated today! These students are confident leaders of character and excellence who will positively impact the world around them. We’re proud of you, Ags!
- Graduated from Texas A&M ✅
- Here they are! Your newest Texas A&M former students!
- Congratulations to our Ags who crossed the stage today! 👍
- Standing together to celebrate our graduates!
- Rings now face out to the world, ready to lead and serve for good.
- Once an Aggie, always an Aggie! Congrats to our newest former students! 👍
Related Rankings and Benefits for Aggie Graduates
Texas A&M provides value and is committed to making a college degree affordable. Below are benefit statements that are timely for graduation.
- The Class of 2026 graduates completed their degrees without a tuition increase (Texas A&M University Enrollment Management, Office of the Provost).
- The Class of 2026 did not experience a tuition increase during their time at Texas A&M.
- Texas A&M graduates see the highest return on investment for bachelor’s degrees among Texas public universities. (Foundation for Research on Equal Opportunity )
- Texas A&M graduates earn an average of $52,000 annually — the highest in Texas. (Foundation for Research on Equal Opportunity)
- Texas A&M recent graduates earn an average of $52,000 for their starting salary. That’s the highest in Texas. (Foundation for Research on Equal Opportunity )
- Texas A&M named No. 1 public university in Texas for return on investment. (Foundation for Research on Equal Opportunity)
- 63% of Texas A&M students graduate debt free. (Texas A&M University Enrollment Management, Office of the Provost)
- Texas A&M ranks in the Top 15 Best Value Public Universities in the U.S. (U.S. News and World Report, 2026 Best Colleges)
- The Association of Former Students has one of the largest living alumni networks in the world — the Aggie Network.
Guiding Principles
Here are some principles that are unique to Texas A&M graduation.
Former Students
At Texas A&M, our alumni are called former students — the preferred term for anyone who attended the university. Rooted in the tradition that “once an Aggie, always an Aggie,” this term honors all who attended, including those who left early, often for military service.
Class Year
As appropriate, include the last two digits of the class year after the name, with an inverted apostrophe. When referring to a former student with multiple degrees, list the degrees in the order in which they were received. When referring to a couple who are both former students, include the last two digits of the class year with an apostrophe after each person’s name.
- Lowry Mays ’57
- Cassidy Cooper ‘10 ‘19
- Marvin ’98 and Marlene Finkelstein Smith ’03
Voice and Tone
When sharing this story, use the university’s approved brand personality: confident, inspiring and significant. The tone should reflect the excellence of our student body.
- Messaging Themes
- Student outcomes, return on investment, value, magnitude and momentum, action and impact, graduation
- Hashtags
- #TAMU #TAMUGrad #StudentSuccess #GigEm
Keywords
to use in your copySearch engine optimization (SEO) is about crafting the language you use in your online content and information architecture so that it is discoverable by search engines. Crafting your content with care can help extend your reach through search results.
- Texas A&M Graduation
- Texas A&M Student Leadership
- Texas A&M Student Experience
- Graduation Rates
- Texas A&M Traditions
- Class of 2026 Texas A&M
Maximize Your Content’s Impact
SEO involves more than just using keywords. It’s also important to include links to relevant resources. Use these templates and keywords for your own departmental, program or other rankings. Additionally, try to anticipate common questions that users might have and answer them directly on your page. For example:
- When/where is graduation at Texas A&M?
- How many students graduated from [Texas A&M/college/department] this semester?
- Texas A&M graduation traditions
- How is Texas A&M a force for good?
Have questions about this Content Package?
Get in touch with our brand team. Email Bekah James Pepper ’18, Brand Content Manager, for more information.
Email our brand team