Value and Affordability
The university is extending a freeze on tuition through 2026–27 and expanding the Aggie Assurance program to save families millions. Explore assets and messaging that can help your program or department tell students and families about the Aggie commitment to affordability.
Overview
Texas A&M’s commitment to affordability is paired with outcomes that rank among the strongest in Texas and across the nation. It’s an important story for all channels to share with Texas families and audiences nationwide. As college costs rise across the country, Texas A&M University is taking major steps to keep an Aggie education accessible and affordable. Together, we can demonstrate Texas A&M’s continued commitment to access, value and student success.
Downloadable Assets
Affordability Impact
Texas A&M’s affordability commitment is paired with outcomes that continue to rank among the strongest in Texas and nationally. To ensure year-round visibility and variety, we rotate these four creative styles throughout the year. If using different images, please review our guidance in the branded imagery section.
Free Tuition Program Expansion
Branded Imagery
We create three graphics styles for most content packages. For this package, we recommend using a maroon or campus photo when pairing details about cost, financial aid and tuition freezes. We recommend using photos of people only if they have consented to sharing testimonials about their experience with assistance in these areas.
View the GalleryVisual Guidelines
When creating your own content to highlight university rankings, be sure to use the university’s approved identity and imagery.
- Captions should be brief, identify people when appropriate and include photo credit and alt text.
- Imagery should be inspiring and confident, showcasing students in action and highlighting successful outcome
- Use approved brand logos, colors (Primary: Aggie Maroon #500000, White) and typography (Oswald, Work Sans and Open Sans)
Messaging Guidance
The Big Idea
Texas A&M is expanding its commitment to make a high-quality Aggie education more affordable and accessible for students.
Boilerplate Description
Rooted in its core values, Texas A&M University ensures an exceptional educational experience while prioritizing affordability. Through initiatives such as the tuition freeze and Aggie Assurance expansion, Aggies benefit from a nationally recognized degree, outstanding career prospects and minimized student debt — making Texas A&M the best investment among Texas public universities.
Sample Copy Blocks
Short (Social)
- Texas A&M expands free tuition program for Texas residents with family income and assets under $100,000. Read more: [LINK]
- The graduating class of 2026 is the second class to graduate with out an increase in tuitions or fees.
Medium (LinkedIn and Facebook)
- Texas A&M expands free tuition program for undergraduate Texas residents with family income and assets under $100,000. Texas A&M is committed to creating access and affordability in higher education. Aggie Assurance has been assisting Texas families for nearly 20 years. Read more: [LINK]
- For nearly 20 years, Aggie Assurance has offered free tuition to incoming Texas resident undergraduates. Beginning fall 2026, the program will expand to offer free tuition to incoming Texas resident undergraduates whose family income and assets are under $100,000, reinforcing Texas A&M’s commitment to access and affordability.
Example Headings
- Texas A&M Expands Commitment To Affordability And Access
- Texas A&M Reinforces Commitment To Affordable Education With Expanded Tuition Freeze
- Tuition and required fee freeze extended through 2026–27 (undergraduate rates held at 2021 levels)
- More than $61 million saved by Texas A&M families since 2022
- Free tuition expansion (fall 2026): tuition coverage eligibility for incoming Texas-resident undergraduates with income/assets below $100,000 who meet the priority deadline
- 63% debt-free vs. 45% nationally: 2024–25 graduates completing without student debt (university data)
Voice and Tone
When creating your own content to highlight university rankings, be sure to use the university’s approved brand voice and tone.
- Messaging Themes
- Student Outcomes, Return on Investment, Value, Magnitude and Momentum, Action and Impact
- Hashtags
- #TAMU #HigherEd #StudentSuccess #GigEm
Keywords
to use in your copySearch engine optimization (SEO) is about crafting the language you use in your online content and information architecture so that it is discoverable by search engines. Crafting your content with care can help extend your reach through search results.
- Affordability
- Texas A&M Tuition Freeze
- Return on Investment
- Affordable Education
Maximize Your Content’s Impact
SEO involves more than just using keywords. It’s also important to include links to relevant resources, such as the Costs & Tuition Page on the university’s main site or your department’s site. Use these templates and keywords for your own departmental, program or other rankings. Additionally, try to anticipate common questions that users might have and answer them directly on your page. For example:
- What is the best university in Texas?
- Is Texas A&M affordable?
- Texas A&M Tuition Calculator
- What scholarships does [COLLEGE/DEPARTMENT/UNIT] offer?
Have questions about this Content Package?
Get in touch with our brand team. Email Bekah James Pepper ’18, Brand Content Manager, for more information.
Email our brand team