Veterans Day
Texas A&M is proud to stand together with our veterans and honor their service. Below you will find resources and tools to help make sure we publicly honor them on Veterans Day - November 11th.
Honoring Our Veterans
Each year on Veterans Day, Texas A&M University honors the men and women who have served our nation — including the thousands of Aggies who have answered the call to defend freedom around the world.
With a history rooted in military service, Texas A&M’s legacy of leadership and selfless service continues today through our Corps of Cadets, veteran students, faculty, staff and former students serving across every branch of the U.S. Armed Forces.
On Veterans Day, the Aggie community shows our gratitude to all who have served. This content package provides messaging, assets and creative materials to help you share the story of how Texas A&M stands with those who serve.
Social Media Graphics
We have included two social graphics that feature a service member saluting and the American flag.
Standing for Those who Serve
Together, We Stand for our Veterans
Visual Guidelines
When creating your own content to highlight Veterans Day, be sure to use the university’s approved identity and imagery. We have created a gallery of photos of the American flag around main campus for ease of use.
View Photo Gallery- Captions should be brief, identify people when appropriate, and include photo credit and alt text.
- Use approved brand logos, colors (Primary: Aggie Maroon #500000, White), and typography (Oswald, Open Sans)
Messaging Guidance
The Big Idea
Since 1876, Texas A&M has honored those who answer the call to serve.
Together, we stand for our veterans.
Supporting Thought / Context
From our founding as a military institution to today’s thriving community of student veterans, cadets and military families, service is woven into who we are. Veterans Day is a moment to reflect on that legacy and to unite in gratitude for all who have led, sacrificed and served for the good of others.
Sample Copy Blocks
Short (Social)
Honoring our veterans! #VeteransDay [link]
Medium (LinkedIn/Facebook)
- This Veterans Day, we unite in gratitude for all who have served and reaffirm our commitment to stand together — for our veterans, for our nation and for the good of all. #VeteransDay #AggieVeterans #TAMU #ForceForGood #GigEm
- Since 1876, Texas A&M has honored those who answer the call to serve. Our legacy of leadership and selfless service lives on through the generations of Aggies who have worn the uniform. Together, we stand with our veterans.
Email, App Callout, or Blurb
Since 1876, Texas A&M has honored those who answer the call to serve — from our founding as a military institution to the generations of Aggies who have led with courage and character in every branch of the Armed Forces.
Today, we honor all the men and women who have served our country and preserved our freedom. We are grateful for your service. At Texas A&M, together, we stand with our veterans as a force for good.
Example Headings
- Together, we stand for our veterans.
- Standing with those who serve since 1876.
- Built on service. United in gratitude.
- Honoring all who serve.
- Service is our legacy. Standing together is our promise.
- Since 1876, we’ve stood with those who serve.
Voice and Tone
When creating your own content to highlight Veterans Day, be sure to use the university’s approved brand voice and tone.
- Messaging Themes
- Character, Core Values, Community, Impact
- Hashtags
- #TAMU #ForceForGood #AggieVeterans #VeteransDay
Keywords
to use in your copySearch Engine Optimization (SEO) is about crafting the language you use in your online content and information architecture so that it is discoverable by search engines. Crafting your content with care can help extend your reach through search results.
- Veteran Serving
- Aggie Veterans
- Supporting our Veterans
- Aggies who Serve
Maximize Your Content’s Impact
Search Engine Optimization involves more than just using keywords. It’s also important to include links to relevant resources, such as the main university’s Veteran’s Page or your department’s site. Use these templates and keywords for your own departmental, program or other rankings. Additionally, try to anticipate common questions that users might have and answer them directly on your page. For example:
- How does Texas A&M serve veterans?
- Is Texas A&M a military institution?
- What veteran resources does Texas A&M offer?
- Military History at Texas A&M
- What does [COLLEGE/DEPARTMENT/UNIT] offer for veterans?
Have questions about this Content Package?
Get in touch with our brand team. Email Alex Giles, Brand Content Manager, for more information.
Email Alex Giles