Logo Guidelines
College, School and Department Unit Identities
Academic units use the unit identity system to combine their name with the Texas A&M University TAM Box Logo.
The unit identities system replaced the old system referred to as “lockups.” Units that communicate to both campus and global audiences must include the name “Texas A&M University” at the top of the unit identity. The unit identity combines the TAM Box Logo and “Texas A&M University” with the name of a campus unit. Depending on the length of the unit name, it may appear on one line or two.
The unit identity should be created using Open Sans semibold for Texas A&M University (all caps) and Open Sans regular for the unit name (upper and lower case).
One-Line Unit Name
| Inline Logos | Stacked Logos | |
|---|---|---|
| On Light |  |
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| On Dark |  |
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| On Maroon |  |
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Two-Line Unit Name
| Inline Logos | Stacked Logos | |
|---|---|---|
| On Light |  |
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| On Dark |  |
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| On Maroon |  |
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Do’s and Don’ts
Do:
- Do follow the guidelines provided in this section when creating college and department identities.
- Do follow the guidelines provided in this section when creating identities for dark backgrounds.
Don’t:
- Don’t use Texas A&M University below the name of any unit (it must always be used first).
- Don’t use the non-boxed TAM for identities on light backgrounds.