June 8, 2026 Marketing and Communications Update

Howdy, University MarComm Community,

Thank you to everyone who joined us for the 2026 Marketing and Communications Summit! We appreciate the time and discussion during the event. We appreciate the work all of you do to help us tell the story of Texas A&M University. As we now enter the second year of our brand platform, we hope you feel prepared and ready to align each of your areas with the brand identity and positioning. Together, we will continue to build and strengthen the brand through our consistency and unified voice.

MarComm Summit Assets and Resources

We’re excited to share the assets and resources highlighted throughout the event, including materials connected to the brand platform, 150th planning, content strategy alignment and additional tools to support your team’s marketing and communications work. These resources are intended to help campus communicators continue building brand alignment and applying summit takeaways in their day-to-day work.

MarComm Summit Attendee Survey

If you attended the 2026 MarComm Summit, we’d love to hear from you. Please take a few minutes to complete our summit attendee survey and share feedback on your attendee experience, programming, logistics and ideas for future summits. Your input will help us better understand what was most useful and guide planning for next year’s event.

Take the MarComm Summit Survey

New Campus Aerial and Brand Visual Media Assets

Over the last year, we have been adding to our library of photos that we share with the university community. Linked below, you will find hundreds of new photos and melt reels for all of our brand photography and video styles on campus. This also includes new aerial photos of the main campus taken last month! Thank you to the teams that make these photos and videos!

Texas A&M Photo Library

Texas A&M Brand Video

Texas A&M 150th Celebration Campaign

The 150th Celebration Campaign will reinforce how Aggies have always stood together as a force for good. For our 150th anniversary, we will celebrate in a way that honors our legacy and anticipates our future, while reinforcing our larger universitywide Force for Good Brand Platform. The predesigned campaign assets should complement, not replace, brand platform messaging, tone and visual style. Access to 150th marks and editable templates requires a university login.

View the 150th Celebration Campaign Content

Texas America250

In celebration of the nation’s 250th anniversary, The Texas A&M University System has been directed by Texas Governor Greg Abbott to conspicuously display the Texas America250 logo on each university, institute and agency homepage; link to the Texas America250 Commission’s website on each university, institute and agency homepage; and include the Texas America250 logo on each university, institute and agency press release through July 4, 2026.

This has been implemented on the university’s main webpage and by many fellow Texas A&M System member institutions and agencies. For additional examples, please consider referencing the Texas A&M Engineering Experiment Station, Texas A&M AgriLife Extension, Texas A&M AgriLife Research, Texas A&M-Fort Worth and Texas A&M-RELLIS.

The logo options are available through the A&M System’s photoshelter using TxAM250 as the login password.

Digital Content Accessibility Deadline Extended to April 2027

Today, the U.S. Department of Justice published an interim final rule extending the compliance deadline for digital accessibility under Title II of the Americans with Disabilities Act (ADA). For institutions the size of Texas A&M, the original April 2026 deadline has been extended to April 26, 2027. While this additional time provides some welcome flexibility, it is important that the university sustains its current momentum in improving digital accessibility. In particular, federally funded grants and programs remain subject to a May 11, 2026, compliance deadline under Section 504. Previously, this date was not emphasized because it aligned closely with the ADA Title II timeline.

As the university community continues to make meaningful progress toward accessible digital documents and platforms, employees are encouraged to continue using the resources available through the Digital Accessibility website to ensure digital content is accessible to all. By incorporating accessibility into everyday practices, the university ensures that the knowledge gained through teaching, learning and discovery is available to the widest possible audience. Questions regarding digital accessibility and related federal requirements may be directed to the IT Accessibility team.

As a reminder, digital content includes websites, online services, PDFs, social media graphics, videos and any other digital content your unit produces or publishes. We encourage you to review the information shared in the Feb. 9 newsletter about these requirements and to learn how Aggie UX 2.0 can help you and your teams produce responsive, regulation-compliant websites and online services as you move forward. Additional how-tos and step-by-step guides are available through itaccessibility.tamu.edu.

Community Resources Available to You

Design Counsel

Design Counsel is a creative space for Texas A&M’s visual storytellers — a place to share ideas, spark inspiration and help shape what’s next for creativity and collaboration across the university. Each meeting dives into a new topic in marketing and communications, with lots of room to learn from one another and offer support.

We will take a break in July and resume regular meetings in August. Be on the lookout for an RSVP form in the upcoming weeks.

For more information, please contact Melissa Loudermilk, Designer for Brand Services, at mloudermilk@tamu.edu or via Slack or Teams.

Register for upcoming meetings

Internal Communications Community of Practice

Internal communications covers a wide array of responsibilities and expectations among our faculty, staff, students and even external affiliates, and we are here to help! Join us on Wednesday, June 17, from 10 to 11 a.m. as we rotate to our next key topic and offer flexibility in the second half hour to troubleshoot, answer questions and identify ways to support your needs.

This month, we will explore how the Texas A&M mobile app serves as a versatile communication platform for delivering personalized messages to subscribers. By leveraging opt-in channels, communicators gain greater messaging versatility, allowing users to choose which communications they receive.

Join the June 17 Internal Communications Office Hours

Aggie UX Training and Support

The Division of Marketing and Communications Web team hosts virtual office hours every third Thursday from 10 to 11 a.m. These sessions include a different demo every month for using Aggie UX in Cascade, WordPress and Figma. Other practical advice for creating web content, applying best practices and using the Aggie UX design system is available on the MarComm site, including a list of on-demand online trainings. Be sure to sign up for Aggie UX-specific communications by joining the Aggie UX email list.

View Aggie UX Office Hours

Research Communicators Network

The Divisions of Research and Marketing and Communications cohost a biweekly meeting for communicators to connect, share updates and collaborate around promoting Texas A&M’s research enterprise. These meetings are a valuable opportunity for everyone who attends, and we encourage you to send a representative if you do not have someone already participating from your unit, college or school.

When: Every other Tuesday, 10 a.m.

This informal virtual gathering is open to all communicators supporting research initiatives and researchers themselves. It’s a chance to ask questions, get feedback and align on research messaging across the university.

Contact Tim Doty, Assistant Vice President for National Media and Public Relations, or Rusty Cawley, Director of Research Communications, to be added to the calendar invitation.