Content Package for Brands That Matter Award

Howdy,

Last week, we announced that Texas A&M University has been named to Fast Company’s 2025 Brands That Matter list, and we are the only university in the nation to make it. This recognition highlights organizations that make a real connection with their audiences and their values. As Fast Company describes it, these brands “stand out for their ability to resonate — establishing genuine bonds by reflecting not just a mission, but a heart and soul aligned with the values and aspirations of the people they serve.”

Being included on this list is a powerful affirmation of who we are and what we stand for as a university community and as a brand. At Texas A&M, our commitment has always been to the communities we serve — stepping up in moments of need, advancing discoveries that change lives and creating a culture of action.

Over the last year, we’ve boldly shared this purpose with new audiences and connected more people to the work happening every day across Aggieland. Our content has reached millions, but our impact has reached even more. And none of this happens without the partnership of the marketing and communications teams across our colleges, schools, units and divisions.

This recognition reflects the work we’ve done together to create, learn and bring our brand platform to life. Through your partnership and collaboration, we’ve told meaningful stories that show how Texas A&M is a force for good — building a brighter, safer future for Texas, the nation and beyond. Together, we make our brand and mission believable, meaningful and relevant.

Now, we want to celebrate this moment together and invite you to help share it.

We’ve prepared a content package for you to share on your channels. This package provides direction and specifics for you all, so each team is equipped to share how your faculty, staff, students and former students demonstrate their commitment to serving our state, nation and world.

We’re asking each unit to make 1-2 posts on social or where it works for your team:

• • First post by Monday, Dec. 15, 2025

• • Second post by Thursday, Jan. 1, 2026

We’ll continue this momentum into the new year across the university’s owned channels. By amplifying this recognition and continuing to tell the stories rooted in our brand, we strengthen our national reputation and affirm Texas A&M’s role as a force for good.

Thank you for your leadership, your partnership and your commitment to telling the Texas A&M story.

Thanks and Gig ’em!

View the Content Package