Social Media
If your division, college or department is branching out into social media for the first time, or if you are new to the university communications environment and are looking to enhance your unit’s social media presence, we’re here to help.
Important Considerations for Texas A&M-Affiliated Social Accounts
Account Creation
When considering creating a new social media account on behalf of the university, first check with your organization’s communicator or communications office. An account may already exist. Once you’ve confirmed that there is no existing account, feel free to proceed with account creation.
Usernames
Usernames are a critical part of creating a new account. The university’s preference is to use the acronym “TAMU” at the start of your username to affiliate your account with the university, and “Texas A&M” in any account description. Examples of usernames include @TAMUPolice, @TAMULawSchool and @TAMUStudyAbroad. If “Texas A&M” does not fit within the character limits on your account description, use “TAMU” or, when appropriate, “#TAMU.”
Using Ampersands
Using an ampersand on social media is tricky, so be careful when referencing “Texas A&M” on social media account descriptions or posts. Sometimes the ampersand will disrupt a hashtag, show broken characters or disappear entirely.
Things To Know
You are personally responsible for the content you post on university-managed social media properties.
Make sure you consult and follow university and Texas A&M University System policies when posting to university-managed social media sites.
We have created templates for branded avatars/profile photos and social media graphics to ensure consistency across accounts and platforms.
Expand Your On-Campus Social Media Network
If you’re managing social media on campus for your college, department, unit or organization, join our campus social media group! Subscribe to the LISTSERV for information about future meetings or email socialmedia@tamu.edu to request access to the #socialmediacommunicators Slack channel for daily resources and conversations.
Brand Assets for Social Media Networks
Just as a consistent visual identity is key to communicating the Texas A&M brand, each social media network has its own set of unique brand guidelines. If you are using the logos or icons of any social media network on your website, print pieces and publications, or other digital communication, visit the sites below for the correct assets.
Have a Question?
Please reach out through the contact form for questions related to social media projects.
Contact the social media team