Social Media
If your division, college or department is branching out into social media for the first time, or if you are new to the university communications environment and are looking to enhance your unit’s social media presence, we’re here to help.
Social Media Templates
We have created templates for branded avatars/profile photos and social media graphics to ensure consistency across accounts and platforms.
Search Social Media TemplatesAccount Creation
When considering creating a new social media account on behalf of the university, first check with your organization’s communicator or communications office. An account may already exist. Once you’ve confirmed that there is no existing account, feel free to proceed with account creation.
Usernames
Usernames are a critical part of creating a new account. The university’s preference is to use the acronym “TAMU” at the start of your username to affiliate your account with the university, and “Texas A&M” in any account description. Examples of usernames include @TAMUPolice, @TAMULawSchool and @TAMUStudyAbroad. If “Texas A&M” does not fit within the character limits on your account description, use “TAMU” or, when appropriate, “#TAMU.”
Using Ampersands
Using an ampersand on social media is tricky, so be careful when referencing “Texas A&M” on social media account descriptions or posts. Sometimes the ampersand will disrupt a hashtag, show broken characters or disappear entirely.
Things to Know
You are personally responsible for the content you post on university-managed social media properties.
Social Media Policies
Make sure you consult and follow university and Texas A&M University System policies when posting to university-managed social media sites.
View all policiesSocial Media Resources
Find resources for communicating on social media platforms and from other communicators at Texas A&M.
View all resourcesHave a question?
Please reach out through the contact form for questions related to social media projects.