Account Creation

When considering creating a new social media account on behalf of the university, first check with your organization’s communicator or communications office. An account may already exist. Once you’ve confirmed that there is no existing account, feel free to proceed with account creation.


Usernames are a critical part of creating a new account. The university’s preference is to use the acronym “TAMU” at the start of your username to affiliate your account with the university, and “Texas A&M” in any account description. Examples of usernames include @TAMUPolice, @TAMULawSchool and @TAMUStudyAbroad. If “Texas A&M” does not fit within the character limits on your account description, use “TAMU” or, when appropriate, “#TAMU.”

Using Ampersands

Using an ampersand on social media is tricky, so be careful when referencing “Texas A&M” on social media account descriptions or posts. Sometimes the ampersand will disrupt a hashtag, show broken characters or disappear entirely.

Things to Know

You are personally responsible for the content you post on university-managed social media properties.

Have a question?

Please reach out through the contact form for questions related to social media projects.