Tools and Resources

Aggie UX is Texas A&M’s web design system. It provides a unified framework of components, templates and guidance to help you build consistent, accessible and brand-compliant websites across the university.

With more than 450 screens (and increasing!) across our campuses and teaching sites, digital signage provides an additional channel to showcase content. Templates with plug-and-play elements to ensure content displays correctly are provided, best practices are outlined and more.

If your division, college or department is branching out into social media for the first time, or if you are new to the university communications environment and are looking to enhance your unit’s social media presence, we’re here to help.

The Texas A&M Stories site is our storytelling hub — designed to share compelling, human-centered stories of impact that scale across Texas, the nation and the globe. This site elevates research, outreach and education through powerful narratives distributed across owned and paid channels.

Texas A&M at Work serves as the central source for timely university news and updates while also celebrating faculty and staff contributions that align with the mission of our land-, sea- and space-grant institution.

With three different user personas — employees, students and visitors — the Texas A&M mobile app offers a dynamic channel where information is tailored using integrated content from official university websites and organized with the user experience in mind.

All official university units have access to Texas A&M University’s official calendar for posting university-led or -sponsored events and activities. Learn the specifics on how to best approach event postings, from imagery and location details to the summary and full description fields, by referencing best practices and requirements.

Creating consistency in how communications are distributed with faculty, staff and students begins here. From forced-send email communications and templated newsletters to campus event invitations, requirements for building and distributing mass emails and other internal communications for the university community are outlined.

Texas A&M University’s virtual tour platform allows prospective students, staff and faculty to explore Aggieland from anywhere.

For marketing professionals, making digital content accessible means applying specific accessibility standards and content best practices in order to ensure a website, PDF files or other digital content can be navigated and understood by everyone, regardless of ability.

Measure the reach of your platforms and the success of your marketing materials by using analytics. Various platforms and tools can help you track, measure and report on data from your websites and more.

Search Engine Optimization (SEO) is about crafting the language you use in your online content and information architecture so that it is discoverable by search engines. Crafting your content with care can help extend your reach through search results.