Web Branding
All Texas A&M University websites within the tamu.edu domain must comply with brand guidelines by using approved web fonts, colors and logo specifications.
Best Practices for Branding Websites
The following are baseline branding requirements for service or event websites for colleges, departments and conferences.
| College Websites | Department Websites | Conference, Service and Event Websites | |
|---|---|---|---|
| Uses Texas A&M Logo | Required; can use an approved unit identity | Required; can use an approved unit identity | Optional |
| Uses Brand Colors | Required | Required | Optional |
| Uses Brand Fonts or Equivalents | Required | Required | Optional |
| Links to www.tamu.edu in the upper left corner | Required | Required | Optional |
| Has required KPEP footer links | Required | Optional | Does not apply |
Web Colors
The colors below are for digital, on-screen materials; HEX codes have been provided. Every display is different, so there may be slight variation across devices.
Primary Brand
The primary and most notable colors on your site. Suitable for backgrounds and textual elements.
Primary Brand
HEX #500000
Secondary Brand
HEX #ffffffSecondary Brand
Should support primary colors. These are ideal for backgrounds and sectioning content.
Brand Dark
HEX #3c001c
Brand Light
HEX #732f2f
Gray 100
HEX #f6f6f6
Gray 200
HEX #eaeaea
Gray 300
HEX #d1d1d1
Gray 400
HEX #a7a7a7
Gray 500
HEX #707070
Gray 600
HEX #626262
Gray 700
HEX #535353
Gray 800
HEX #3e3e3e
Gray 900
HEX #202020
Black
HEX #000000Save Time with Aggie UX
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